New multi-channel central warehouse for Puma
3D image of the planned multi-channel central warehouse at Geiselwind (Source: Dietz AG/ Phase 5 GmbH)
The European distribution center is part of Puma's logistics modernization strategy and supports the company's medium-term goal of achieving annual sales growth of 10% by 2021/22.
Maximilian Molkenthin Senior Head of Logistics, Puma says: "The new logistics center ensures our excellent multi-channel capability and high delivery speed. We are able to respond to our customers' wishes as quickly as possible, from end customer orders with the smallest order volume to extensive wholesale orders in the B2B sector".
Michael Greschke, Market Segment Manager Fashion & Lifestyle, Miebach Consulting GmbH, adds: "E-Commerce is a growth market. The straight logistics concept with a high-performance shuttle system and goods-to-person picking represents the ideal basis for growth in this business segment. Fast throughput times will ensure high efficiency across all channels".
Innovative goods-to-person picking workstations, a fully automatic 24-aisle shuttle system and 21 kilometers of energy-efficient conveyor technology are the planned core elements of the technical solution for the distribution of 122,000 sporting goods to private and business customers.
About Miebach Consulting
Miebach Consulting offers consulting and engineering services in the areas of supply chain management, logistics and production. Our clients range from medium-sized businesses to global companies that enhance and expand their competitive position with innovative logistics solutions. The Miebach Group, founded 1973 in Frankfurt, today has 24 offices worldwide in Europe, Asia as well as North and South America. With over 350 employees we are one of the leading international consultants in logistics and supply chain management.
Miebach Consulting GmbH
60329 Frankfurt am Main
Tel: +49 69 273992-0
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