openPR Logo
Press release

TAT announces partnership with Grab

02-27-2019 12:56 PM CET | Tourism, Cars, Traffic

Press release from: TAT Newsroom

/ PR Agency: The Amiris - PR, Newsroom & Communications Agency
To utilise Big Data and drive Thailand’s travel industry 4.0 through the ‘Tourism Smart Data, the Time Is Now’ project

Bangkok, 26 February 2019 – The Tourism Authority of Thailand (TAT) and GrabTaxi (Thailand) have announced a strategic collaboration to exchange Big Data with the aim of building a smart data system as part of the ‘Tourism Smart Data, the Time Is Now’ project.

The agreement is in line with the government’s Thailand 4.0 policy of utilising technology to integrate information from both the government and the private sector to help move Thailand forward. The collaboration also includes co-creation of innovations to enhance local transportation and tourism as well as provide a better livelihood and increase sustainable income for local communities.

Mr. Yuthasak Supasorn, TAT Governor, said: “TAT realises the benefits of utilising digital technology to develop a smart data system that can better support tourism marketing and serve the needs of tourists. Therefore, we have initiated the project ‘Tourism Smart Data, the Time Is Now’ and partnered with GrabTaxi (Thailand), a leading technology company to join forces in driving Thailand’s tourism industry.

“With Big Data from GrabTaxi (Thailand), we can develop a smart data system for tourism, which will support our strategies and marketing plans to drive Thailand’s tourism industry forward effectively and embrace today’s world of technology.

“Our main goals are to attract the current group of tourists to revisit Thailand, expand new tourist targets, distribute tourism income to secondary provinces, and introduce new destinations to stimulate the market even further,” Mr. Yuthasak added.

Under the agreement, GrabTaxi (Thailand) will collaborate with TAT to drive the country forward following the government’s Thailand 4.0 policy. Its aim is to support the utilisation of the large amount of data that is already available to support the country’s development.

GrabTaxi (Thailand) will exchange Big Data collected anonymously over hundreds of thousands of daily rides from various services on the Grab app. This will give unparalleled insights into the behaviour and lifestyle of both Thai and international tourists, their favourite destinations, the length of stay, and travel patterns in Thailand.

GrabTaxi (Thailand) will also support the project with Grab Data scientists who will be working closely with TAT to drive the country forward following the government’s Thailand 4.0 policy.

According to Mr. Yuthasak, that the partnership between TAT and GrabTaxi (Thailand) will devise a tourism development plan as well as define the best approaches for using these insights to benefit all stakeholders in the Thai tourism industry in every possible dimension.

The plan includes building of a smart data system for tourism, creating innovations for transportation, and launching campaigns to promote local tourism nationwide. Each element will support the distribution of tourists and income to the local communities. This collaboration is a landmark public-private partnership to utilise data technology for sustainable development of the country and tourism.

Mr. Tarin Thaniyavarn, Country Head of GrabTaxi (Thailand) said: “TAT and GrabTaxi (Thailand) have a mutual goal of leveraging Thailand’s tourism industry and providing a better livelihood and sustainable income for local communities.

“This MOU is another strategic move in the continued collaboration between TAT and GrabTaxi (Thailand), following the previous partnership in several campaigns including ‘Grab Xi’ in the end of 2018 as well as the 39th Thailand Tourism Festival 2019 earlier this year, which was well responded by both Thai and international tourists,” Mr. Tarin said.

About TAT Newsroom
TAT Newsroom ( is the official newsroom of the Tourism Authority of Thailand (TAT), under the International Public Relations Division. It is committed to supporting international media by providing the latest press releases, festivals & events, other Thai travel news as well as compelling Thailand travel articles.

Press Contact:
The International Public Relations Division
Tourism Authority of Thailand
1600 New Phetchaburi Road
Makkasan, Ratchathevi
Bangkok 10400, Thailand
Phone: +66 (0) 2250 5500

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release TAT announces partnership with Grab here

News-ID: 1619139 • Views:

More Releases from TAT Newsroom

TAT promotes golf with ‘Thainess through Celebs’ in Toronto
Thai golf ambassadors join its ‘Exclusive Media Event Golfing and More Wellness Lifestyle Experiences in Amazing Thailand'. Bangkok, 5 September 2019 – The Tourism Authority of Thailand (TAT) recently organised a promotional activity under its ‘Thainess through Celebs’ project in Toronto, Canada starring Thailand golf ambassadors Ariya Jutanukan (Pro May), who is in the top ten world golf ranking, and Moriya Jutanugarn (Pro Mo) who both play in the professional LPGA
TAT promotes “Thailand Reduce Waste” campaign in UK
London, 6 August 2019 — The Tourism Authority of Thailand (TAT) is promoting a new “Thailand Reduce Waste” campaign at the Magic of Thailand Festival 2019, held on 3-4 August, 2019, in Cambridge, the United Kingdom. The annual festival of Thai culture, cuisine, heritage and arts was organised by the TAT London Office, together with Thai Airways International and a number of private sector companies. Popular Thai entertainer and star Mr.
TAT launches ‘Give Me 5’ off-peak season shopping campaign
Bangkok, 1 August 2019 – The Tourism Authority of Thailand (TAT) has launched a new shopping campaign, ‘Give Me 5’, to entice an additional 200,000 visitors from India and six ASEAN countries during the off-peak season of July-September. The campaign will target families, women and incentive groups from 19 cities in India, Indonesia, Lao PDR., Vietnam, Myanmar, Malaysia and Cambodia, which are served by TAT’s campaign partner airlines, Thai Airways International
Interview with TAT Governor Yuthasak Supasorn
Highlights Thai society's long-standing respect for nature and close relationship with the animal kingdom. Bangkok, 18 July 2019 – In this interview, Tourism Authority of Thailand (TAT) Governor Mr. Yuthasak Supasorn highlights Thai society’s long-standing respect for nature and close relationship with the animal kingdom, and how TAT continues to build on its history of animal welfare and wildlife conservation, particularly in emerging and secondary destinations. Q: What is the history of

All 5 Releases

More Releases for Thai

Phaya Naak Announces the First English Version of its Best-Selling Thai Conversa …
The independent publishing house Phaya Naak, which has sold over 5,000 guide books from French into Southeast Asian languages, has decided to go international by offering English speaking travelers a series of funny yet useful conversation guides. Nong Khai (Thailand) and Paris (France) - March 16, 2020 - Phaya Naak is an independent publishing house created in 2014 in Nong Khai, a city in Northeast Thailand. It is now releasing the
Global Insurance Market Top player 2018 - AIA, Prudential, Great Eastern, AXA, A …
Global Insurance Market Report 2018 includes a total amalgamation of assessable trends and predicting analysis. This Insurance analysis offers an approach for a large number of clients. Employing accredited global Insurance market data resources together with various practices and tools to successfully get and study information, our accredited group of analysts, researchers, and advisors has obtained extra efforts in calling the global sector. The Insurance report suggests that the newest
Insurance Market Report for Period 2011 till 2022 Allianz, Muang Thai, Thai Life …
Global Insurance Market report provides detailed analysis of companies namely Allianz, Muang Thai, Thai Life, Siam Comn, Manulife, and Others. This report study includes global market statistics and analysis for example, company performance, historical analysis 2012 to 2016, market forecast 2017 to 2023 in terms of volume, revenue, YOY growth rate, and CAGR for the year 2017 to 2023, etc. Insurance is a business that provides coverage, in the form of
Global Insurance Market 2017 - Allianz, Muang Thai, Prudential, Thai Life, Manul …
The report studies Insurance in Global market Professional Survey 2017 : Size, Share, Trends, Industry Growth, Opportunity, Application, Production, Segmentation, Cost Structure, Company Profile, Product Picture and Specifications during the Forecast period by 2022 Global Insurance Industry 2017 is a comprehensive, professional report delivering market research data that is relevant for new market entrants or established players. Key strategies of the companies operating in the market and their impact analysis have
Global Insurance Market 2017 - AIA, Prudential, Great Eastern, AXA, Allianz, Mua …
The report focuses on global major leading industry players with information such as company profiles, product picture and specifications, sales, market share and contact information. What’s more, the Insurance industry development trends and marketing channels are analyzed. Insurance is a business that provides coverage, in the form of compensation resulting from loss, damages, injury, treatment or hardship in exchange for premium payments. The company calculates the risk of occurrence then determines
Tempting Thai Cuisine at Press Club
Hanoi, Vietnam- From the light and aromatic soups of the coast, to the fresh and spicy salads of the north, to the rich and colourful curries of the south, the exquisite flavors of Thailand are in the spotlight this month. From October 22 to 28, the Press Club Bar Lounge will be adding some heat to Hanoi's cool autumn weather with 'Tastes of Thailand', a mouthwatering menu showcasing some of