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Kirkwood signs with JungleTorch to handle website optimization and social media.

02-08-2011 12:49 PM CET | IT, New Media & Software

Press release from: Kirk Communications

/ PR Agency: Kirk Communications
Kirkwood Mountain Resort has just announced their partnership with Jungle Torch, the maker of a revolutionary new search engine optimization and social media dashboard. "Kirkwood is a premier resort in the Tahoe area and are competing on a daily to capture market share," said Michael Dalzell, Kirkwood's`Director of Sales & Marketing. "It's an intense, competitive business and we need to open every communication channel available to us," he said. "Jungle Torch allows us to continually monitor and influence our search engine position on Google, Yahoo and Bing,

"Skiers keep a close eye on conditions, events and everything else having to do with the area, Dalzell continued. "The Jungle Torch Social Media Dashboard lets us know what our customers and our competitors are saying about us by keeping us in on the online conversation."

"Jungle Torch is the ideal fit for an organization like Kirkwood, which offers lots of changing information, quickly, said Nate Tennant, CEO of Jungle Torch. "They also occupy a huge portion of the online conversation when it comes to skiing, so it's important for them to monitor that conversation," he added. "We're thrilled they chose Jungle Torch to achieve their goals," Tenant said.

About JungleTorch
The JungleTorch SEO and Social Media Dashboard gives unprecedented insight into a broad range of critical Web-based outlets. It is purpose-engineered to consolidate diverse marketing analytics into a powerful, single platform. Using a best-in-class sentiment engine, JungleTorch provides an easy-to-understand, single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user's organization, as well as a complete sentiment analysis that determines whether online comments are trending positively or negatively.

In addition to tracking social media, JungleTorch also gives users the ability to measure the success of SEO initiatives, including providing the rank of a user's website based on hundreds of keywords and search phrases. JungleTorch reports on the SEO-friendliness of a website, inbound and outbound linking, and numerous other critical SEO metrics. It also monitors the usefulness of links and measure competitive SEO ROI inbound and outbound linking, as well as fifteen other critical SEO metrics.

JungleTorch is based in Portsmouth, N.H. For more information, visit www.jungletorch.com

About Kirkwood Mountain Resort
Kirkwood Mountain Resort is one of the nation's top year-round family destination lifestyle resorts. Located just 177 miles from the Bay Area along scenic Highway 88, its base elevation of 7,800-feet assures skiers more annual snowfall than any other Tahoe resort. Kirkwood is recognized by winter purists and national media alike for the quality of its snow and terrain variety. Known for its pristine beauty and action-packed expeditions and events, winter fun includes skiing, snowboarding, cross country skiing, snow shoeing, sled dog tours, and back country expeditions. An ideal location for weddings and corporate meetings, the Kirkwood Village includes boutique shopping, live music and dining. Resort real estate ranges in size from condominiums and town homes to luxury slope side residences. For more information about Kirkwood Mountain Resort, log on to www.kirkwood.com or call 209.258.6000.

*All mentioned trademarks, product and company names cited herein are the property of their respective owners.*

The JungleTorch SEO and Social Media Dashboard gives unprecedented insight into a broad range of critical Web-based outlets.

222 International Drive Suite 165 Portsmouth NH 03801

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