Middle East Residential Water Treatment Devices Market expanding at a CAGR of 6.8% throughout the forecast period.
Total population of Middle East & Africa stood at approximately 346 million in 2015 and is expected to grow at the rate of 2% per annum. The Middle East & Africa is also witnessing mass migration of people to urban centers, thereby leading to increased demand for water purifiers in these centers. Economies of North Africa, on the other hand, have also been registering healthy growth rates over the last few years, which in turn is expected to fuel growth of the residential water treatment devices market in the overall MEA region. Due to large scale industrialization, quality of water in the GCC and Levant countries has deteriorated during the recent years. Water availability in these regions is estimated to be merely 1,200 m3/person/year, which is substantially lower than the global average of 7,000 m3/person/year. These factors are also prompting urban masses in Middle East countries to opt for water purifiers. Furthermore, the GCC region is witnessing entry of globally established water purifier brands, which has resulted into increased competition in the market. Increased competition, in turn, ensures marginal decline in prices of residential water treatment devices in the retail market in these regions. However, price decline has been largely reported on the reverse osmosis-based water purification devices only, the sales of which have witnessed an upsurge in recent years.
Around 44% of the Middle East & Africa population lives in rural area and is not aware about the necessity and techniques to purify and filter water. Penetrating these markets may be a challenging task for the concerned market participants as most of the vendors would have to begin by creating awareness regarding water purifier and filters and the importance of these products. Combination water purification system employs two different treatment technologies in one system. Players such as AquaPro and Kent have started offering RO+UV-based combination water purifiers in the GCC and Levant countries.
Geography-wise, Kingdom of Saudi Arabia dominated the GCC residential water treatment devices market in terms of value in 2014, accounting for more than one-third value share of the GCC residential water treatment devices market. On the other hand, Turkey dominated the Levant residential water treatment devices market in 2014, accounting for more than 40% value share of the overall market in the region. Furthermore, Kingdom of Saudi Arabia is foreseen to expand at a relatively high CAGR during the forecast period and is expected to maintain its revenue share dominance till 2025 end. The governments in the Levant and GCC regions are investing and opening up to Foreign Direct Investments (FDIs) and promoting industrialization, which has been leading to an increase in the per capita income of the residing population in countries such as Kingdom of Saudi Arabia and the UAE. Countries such as the UAE, Qatar, Egypt and Jordan are expected to register significant Y-o-Y growth during the forecast period. Besides, these countries are projected to bestow more focus on their non-oil and manufacturing sectors in the coming years, which in turn is expected to encourage the water purifier and water filter manufacturers in these countries to go in for domestic production and enhance sales. Countries such as Bahrain, Iraq, Palestine and Syria are currently witnessing moderate growth in demand for residential water treatment devices, and the trend is expected to continue during the forecast period as well.
On the basis of filtration devices, the filtration faucet segment dominated the Middle East residential water treatment devices market in 2014 in terms of revenue, and is foreseen to expand at a significant CAGR during the forecast period. In terms of volume, the water tap faucet segment dominated the Middle East residential water treatment devices market in 2014, accounting for more than half volume share of the overall market.
On the basis of purification devices, the reverse osmosis segment dominated the Middle East residential water treatment devices market in 2014 in terms of revenue, and is foreseen to expand at a relatively high CAGR during the forecast period. In terms of volume, the gravity segment purification devices dominated the Middle East residential water treatment devices market in 2014, accounting for more than 40% volume share of the overall market.
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Key market players covered in the report include KENT RO Systems Ltd., Eureka Forbes, Britannic Water Treatment Company W.L.L., Panasonic Corporation, LG Electronics, Pure It LLC, Waterlife, Coolpex Pure Water System, Ultra Tec Water Treatment LLC and AQUA PRO UAE. Most players in the market are engaged in various activities, such as mergers and acquisitions, increasing investments in technological and product developments, geographical expansion and brand building via strong marketing strategies, in order to sustain their position in the competitive market.
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