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3 Birds Marketing Partnering with

02-03-2011 09:03 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: 3 Birds Marketing

3 Birds Marketing, an interactive marketing agency that serves the automotive industry, is pleased to announce that it will be adding the GetAutoAppraise trade-in appraisal tool to its industry leading newsletters and engagement websites. The tool will be integrated into 3 Birds’ comprehensive user interface.

This appraisal tool will allow dealerships to offer customers a way to determine their car’s trade-in value without leaving the dealership’s engagement website or e-newsletter. 3 Birds’ development of this tool has already begun and will be integrated into their interface in the near future. 3 Birds is excited to offer preferred pricing for the GetAutoAppraise tool to make it more accessible to all dealerships.

“This agency is changing the digital automotive marketing industry, so they were the best choice of an agency to partner with,” said Barry Brodsky, a founder of “We look forward to this joint venture.” was created by Dealer Web Tools and is effective at driving sales and creating lasting customer relationships. During the appraisal process, GetAutoAppraise collects the prospects' contact and vehicle information, invites them to schedule an appointment, presents them with actual on-lot inventory options and provides a Google map to the dealership. Dealers can add custom rebates, coupons and other incentives to their GetAutoAppraise application, enticing customers to choose their dealership over others with similar inventory.

The consumer’s information is automatically sent to the sales team's email or into the dealerships CRM system, allowing for instant follow-up action. Potential customers also have the option of uploading photos and videos of their trade-in, allowing the dealership and the buyer to have a more valuable conversation about the customer’s sales options.

GetAutoAppraise will not only drive additional sales for 3 Birds’ clients, but it also will build consumer trust and differentiate dealerships from their competition. The design of the program allows GetAutoAppraise to integrate seamlessly with 3 Birds’ email and web marketing solutions.

“Barry is an industry leader, and we’re excited to integrate his useful tool into our platform,” said Layton Judd, Co-Founder of 3 Birds Marketing. “We look forward to delivering more qualified leads to the dealerships we serve through GetAutoAppraise.”

3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in e-mail, web and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit or contact us at (888) 391-7565.

GetAutoAppraise was created in 2004 and today helps thousands of dealers sell more cars and generate leads online. It provides dealers with a convenient way to allow their customers to calculate the value of their trade-in. Valuations are based on dealer-determined ranges attached to vehicle data from NADA Guides. Dealers may also add their own custom rebates, coupons and other incentives. In addition, when buyers indicate what type of vehicle they’re interested in, they are presented with actual inventory options from the dealer and are prompted to make an appointment. For more information, visit or call (866)398-5323.

3 Birds Marketing
321 W. Rosemary St.
Suite 110
Chapel Hill, N.C. 27516

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