Waterproof Socks Market growth prospects with challenges, comprehensive evaluation, analysis of regional trends, key players DexShell, Sealskinz, Showers Pass, Rocky, Wigwam Corporation, Camaro GesmbH, Randy Sun, Seavenger, Neo Sport, and NRS.

Waterproof socks are socks equipped with a membrane that is resistant to water penetration. They are usually made up of three layers, wherein the outer layers prevents abrasion by shoes, the inner layer provides insulation and comfort, and the middle membrane prevents water penetration from outside and provides breathability by allowing the vapor to pass outside. Waterproof socks are breathable, stretchable, flexible, windproof, provide thermal protection, and prevent the feet from getting wet.

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Growing demand for multifunctional apparel and accessories with properties such as windproof, waterproof, and breathable for outdoor activities such as snow sports as well as growing popularity of ecotourism are driving growth of the market for waterproof socks. The recent past has witnessed a trend of increasing consumer inclination towards anti-microbial waterproof socks such as Dexshell Coolvent, Hydroskin Wet Socks, in turn, fueling growth of the waterproof socks market.

Asia Pacific was the largest market for waterproof socks due to increasing popularity of snow sports, hiking, and trekking in the region. For instance, according to report published on Special Interest Sector by New Zealand Tourism in March 2017, 30% of holiday tourists are engaged in winter ski. Europe is the second-largest market for waterproof socks, as winter sports and mountain sports are very popular, especially in the Northern and Western Europe.

The market players operating in the waterproof socks market are adopting various strategies such as new product launches to retain a strong foothold in the market. For instance, in October 2017, Showers Pass launched Showers Pass Waterproof socks and Sealskinz launched Super Thin Mid, Super Thin Ankle, Super Thin Pro Ankle with Hydrostop, and Super Thin Pro Mid Sock along with Hydrostop waterproof socks.

Key players operating in the waterproof socks market include DexShell, Sealskinz, Showers Pass, Rocky, Wigwam Corporation, Camaro GesmbH, Randy Sun, Seavenger, Neo Sport, and NRS.

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