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PR in Today’s Economy – Businesses Learning to Master PR Themselves

01-31-2011 12:22 PM CET | Media & Telecommunications

Press release from: Virtual Word Publishing

Today's economy has made more and more businesses forego marketing because of economic concerns. At a time when businesses should be doing more marketing, many are losing clients and sales because of the expense of hiring a PR professional or losing the assistance of a marketing department due to budget cuts. Fortunately, on February 1 that changes. Beginning on that date, authors and businesses will be able to discover the techniques needed to get great publicity by attending the Publicity Success Series VirtualWordPublishing.com

The Publicity Success Series is intended to help businesses master PR skills and get the publicity needed to succeed. The same techniques that the marketing department used to handle is now being taught by public relations specialist, Diana Ennen. Ennen states that over the last few years, a clear new role is emerging where businesses are required to handle more and more marketing tasks. Many businesses just aren’t equipped to do it right. But by learning the basics to writing and distributing press releases, mastering social media, understanding the secrets to pitching the media and more, businesses will now be competing and getting the word out about products and services right in time for the holiday promotions.

Ennen has been successfully getting PR for clients for 25 years and has received or secured clients media mentions in such major media as USA Today, Woman’s World, Fox News, CNN Radio, Reader’s Digest, Entrepreneur, Forbes, and so many more. Ennen is eager to reveal the secrets to success.
Ruth Martin of MapleWood Virtual Assistant had this to say about the Publicity Success Series. “Diana covers how to pitch concisely written and topic focused ideas for optimum exposure. It’s like having your very own coach guiding you through the hurdles towards the ultimate goal of getting more PR.”

The classes take place weekly starting on February 1st. All classes are recorded and available via download to listen at any time. Email assistance is also available throughout the course.

For more information contact Ennen at VirtualWordPublishing.com or email directly at diana@virtualwordpublishing.com. For those that want to hire a PR professional, Ennen is also available.

Virtual Word Publishing specializes in PR and Marketing.

P.O. Box 1771
Margate, FL 33063

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