Press release
Brand management thrust into spotlight by LinkedIn
Of course, it's still important that businesses have uniform branding across everything they issue to the public – be it a personalised diary or a web marketing promotion. But, brand management is becoming an increasingly complex issue that takes careful consideration and a lot of manpower to stay on top – particularly following the widespread uptake of social media.
An international business networking website has just launched a European-wide campaign to remind businesses of the importance of successful brand management.
The BrandYou campaign, which has been created by LinkedIn, aims to reiterate to businesses the huge benefits that a solid brand and strong business reputation can have.
Kevin Eyres, managing director at LinkedIn Europe, said that it is important businesses and freelancers remember that online brand management has a direct impact on a company's offline reputation – and vice-versa.
We think, it pays to get offline branding right, which is why we urge companies to put a lot of thought into choosing appropriate corporate gifts for their clients.
1 "LinkedIn's 'BrandYou' launches across Europe".
About 4imprints:
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk
4imprint UK
Broadway
Trafford Wharf Road
Manchester
M17 1DD
Cheryl Jackson-Leafield,
Marketing Manager UK and Ireland
+44 (0)161 786 0304
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Brand management thrust into spotlight by LinkedIn here
News-ID: 160175 • Views: …
More Releases from 4imprint UK
Managing Millennials : Blue Paper available now from 4imprint
(MANCHESTER, UK) - ‘Managing Across the Generations – Millennials’ is the latest Blue Paper from 4imprint, the promotional products distributor. Free to download online, the Blue Paper talks about the changes that have taken place in the way firms recruit the Generation Y workforce.
With top employers like Google, Accenture, Tesco and IBM using online recruitment methods which include Twitter, YouTube, Facebook and LinkedIn they are clearly demonstrating that they understand…
Managing Time – Free Blue Paper from 4imprint
(MANCHESTER, UK) - Focusing on priorities, balancing what we ‘must’ do with what we ‘want’ to do and refusing to let your ‘to-do list’ be high-jacked by others, are just three of the ways that we can all learn to manage time according to the latest Blue Paper from 4imprint.
The Managing Time Blue Paper takes a comprehensive look at how to regain control by setting goals, prioritising actions and…
300 Bags Full with 4imprint-UK’s Helping Hand Programme
Over the course of the last few months 4imprint’s Helping Hand programme has seen the company give away 100 printed cotton bags to each of three charities, all aimed at helping people to achieve their full potential.
PRIME is the only charity in the UK aimed at helping older people to set up their own business as a way of getting back to work. Established by Prince Charles as a…
Investors in People Accreditation for 4imprint
4imprint Direct Limited, which serves customers in the UK and Ireland as part of the Direct Marketing Division of 4imprint Group plc, has been awarded Investors in People (IIP) accreditation. Robin McCrink, General Manager, reports that accreditation comes just a few months after embarking on the assessment process.
“Our focus has always been on creating a culture where people know that they are valued because they are absolutely fundamental…
More Releases for Brand
Ecoworld Pharm's 'Dr. Brocco' Wins Best Sustainable Brand at The Brand Laureate …
Image: https://www.globalnewslines.com/uploads/2025/08/5d1691d4d8e3a296c9af5a17b6a66bad.jpg
On March 31, 2025, at the Shangri-La Hotel in Singapore, Ecoworld Pharm's Dr. Brocco was honored with the Best Sustainable Brand award at the 20th Anniversary Brand Laureate Awards, a prestigious recognition previously awarded to global leaders such as Starbucks, Intel, 3M, Samsung Electronics, and Hyundai Motor.
The Brand Laureate, organized by The World Brands Foundation (TWBF), is the world's only brand-based non-profit organization. Established in 2005, TWBF evaluates the…
Brand Management 101: How to Maintain Brand Consistency
Brand management is a critical aspect of marketing that involves ensuring that your brand's identity, voice, and messaging remain consistent across all touchpoints. In an increasingly competitive and fragmented market, maintaining brand consistency has never been more important. The success of your marketing efforts depends on how well your team can manage the brand and uphold its integrity. By focusing on brand identity and implementing effective brand management practices, you…
Founder of Skincare Brand DIORLOMAKEUP Talks About Their Exciting Brand
Image: https://www.getnews.info/uploads/e9b4b5cd56ebc28b0ccc9149a9d68c03.png
The founder of DIORLOMAKEUP, the innovative skincare and makeup brand inspired by the rich culture and beauty of Senegal, talks about their brand and how it has become of the most exciting skincare brands of recent years.
There are more than 4,000 skincare brands around the world with hundreds launching each year. Many of those brands fail within the first two years with others failing within the first four years.…
Boost Brand Loyalty with Brand Featured PR
Brand Featured gives 5 reasons why getting a PR distribution company gives brands the instant boost they need.
Image: https://www.getnews.info/uploads/a90f6bb3fb6eeeb43d3723ca1f715b77.jpg
In business, one constant challenge faced by company owners is the quest for brand loyalty. Despite their best efforts, establishing a loyal customer base remains elusive for many brands. This challenge is compounded by the vastness of digital PR and the multitude of platforms vying for consumer attention. In such a competitive…
Brand Experts Launches an Innovative Executive Online Certification- "You As A B …
The newly launched innovative executive certificate course "You As A Brand" is based on "Synaptic CRM Gap"- an innovative, scientific, and patented (in process) metric.
It reveals the components of a professional "imprint" and Career Brand Equity trajectory to enable you to maximize the return on investment from your personal brand and professional experiences.
You learn to devise strategies for managing professional reputation by Creating a Personal Brand Management Metric…
Branding Market Is Booming Worldwide | Cato Brand Partners, Brand House, Blue Ma …
A new independent 115 page research with title 'Global Branding Market Report 2018 guarantees you will remain better informed than your competition. The study covers geographic analysis that includes regions like North America, South America, Asia, Europe and important players/vendors such as Cato Brand Partners, Brand House, Blue Marlin, Brandimage, Brandopus With n-number of tables and figures examining the Branding the research gives you a visual, one-stop breakdown of…
