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Viewster named as Boxee’s first global premium VOD provider

01-21-2011 09:12 PM CET | Media & Telecommunications

Press release from: Diva AG

Viewster named as Boxee’s first global premium VOD provider

Viewster named as Boxee’s first global premium VOD provider

Viewster, the premium digital movie and TV content service from DIVA AG, has been announced as the first global provider of premium VOD content to red-hot US-based global social media platform, Boxee.

Boxee’s free software allows viewers to use their personal computer, or Boxee’s own Boxee Box with a connected HDTV, to aggregate and search internet-based media and apps, premium OTT VOD and their own, locally located libraries of video, pictures, and music, all via one interface.

Viewster will be Boxee's first global premium VOD provider, and also its first 3D provider outside the US

"Right now, Boxee is one of the hottest and most exciting development in media distribution and consumption,” said Jörg Boksberger, CTO and co-founder of Viewster’s parent company, DIVA AG. “Boxee is the first stand-alone application to fully satisfy the user’s desire to be able to pull up their photos, their music, their home videos, their own movie library or a piece of high quality VOD content like a hit movie or TV show, using one tool on one machine. It does all of this with proper regard for the rights of the contenty owners. At a corporate level, Boxee Inc and DIVA AG have an enormous amount in common. At a service level, Viewster is the perfect VOD partner for Boxee.”

Viewster content appeal set to further boost Boxee success

More than a million people have downloaded Boxee’s free software, or purchased the Boxee Box, since its launch last June. The software aggregates high quality VOD movies and TV shows into one place with streaming content from websites like Netflix, MLB.TV, Comedy Central, Pandora, Last.fm, and flickr, and a user’s own movies, music, photos and local media. It’s success, however, is attributable in no small part to its interface, especially optimised for TV and remotes, which provides universal choice and control without leaving the sofa.

Boxee users add Viewster’s impressive catalogue to one-stop experience.

Viewster provides access to DIVA AG’s extensive catalogue of classic and current Hollywood movies and award-winning independent films and TV series. The company adds further action, comedy, thriller and other popular genre new release movies (abd TV series) on a continuous basis. Approximately 20 percent of the catalogue is refreshed each year, adding a consistently varied and exciting choice of viewing for Boxee users.

Wherever possible, consumers using Viewster through Boxee will be able to view day and date releases and free, advertising supported content.

Boxee users in expatriate communities will be also gain favourite minority content, with Viewster providing access to the best Turkish, Russian and Arabic movies and drama series.

About Diva
Founded in 2007, DIVA AG is a privately held company based in Zurich, Switzerland with offices in San Jose, Berlin, New York, Paris and London. Through its DIVA Pro brand, the company is a leading supplier of movies, TV series and short form contents, delivering content to video on demand platforms and connected devices globally. DIVA’s customers are over-the-top platforms, IPTV operators and device manufacturers in Asia, Europe, Middle East and the USA. The content focus is on award-winning films, true classics and genre content. Content management, normalisation, secure delivery and reporting are handled by DIVA’s proprietary software platform. DIVA’s direct to consumer service, Viewster, launched in beta in November 2010, and will formally go live with all features in Q2 2011.

Diva AG
Holbeinstr. 25
8008 Zürich
Switzerland

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