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Kirk Communications Continues Highly Successful Pay-per-Click Program for Dorcy International and Adds SEO Program

01-20-2011 02:38 PM CET | IT, New Media & Software

Press release from: Kirk Communications

Portsmouth, N.H. – January 19, 2011 – Kirk Communications ( today announced that it has continued its successful PPC campaign with Dorcy International and has also added an organic SEO program. The PPC program helped the company achieve a 200% increase in sales over the previous year.

“More than 200% online growth in a single year certainly exceeded our most optimistic expectations, said Mark Craddock, Vice President of Information Technology at Dorcy International. “The fact that Kirk Communications did it while also lowering our cost per conversion rate by more than 500% is phenomenal,” Craddock continued. He credits Kirk’s unique methods of conducting the campaigns for the sizeable increase. “They also kept after us to initiate this program,” he said. “Given the results, I’m extremely happy that they did.”

In addition to PPC, the company also started an organic SEO program that will help position the company’s line of highly successful flashlight products higher in the major search engines of Google, Yahoo and Bing. “We also initiated Search Engine Optimization of their website, so people searching for flashlights would see Dorcy at or near the top of page one on sites like Google and Bing,” said Nate Tennant, Founder of Kirk Communications.

About Dorcy
Dorcy International, located in the Columbus, Ohio Rickenbacker foreign trade zone, is the leading manufacturer and distributor of flashlights and lanterns in the U. S. Dorcy is the country’s fastest growing flashlight companies and includes Sears, Kmart, Wal-Mart, and most major retail chains as customers. Dorcy has been in the flashlight business for 35 years and is privately owned. Please visit us at

About Kirk Communications
With offices in Portsmouth, N.H., Luxembourg and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions including social media programs, PR, website design and development, SEO, PPC and advanced 3D animation. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients Treeno Software, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the web at

222 International Drive Suite 165 Portsmouth NH 03801

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