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Getting the “High End” Home Staging Jobs in 5 Easy Steps

01-17-2011 02:24 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: apsdmembers

/ PR Agency: apsdmembers
When I first started staging, I was an active real estate investor, so my first client was me! I really did not know what I was doing, but I knew that I had to fill my homes for the most amount of money in the shortest amount of time, and I thought the best way to do that was by making my house look better than any other similar homes.

It worked! Before I knew it, I had my own home staging company; Simple Appeal, LLC and was speaking on home staging, curb appeal and home sales from platforms all over the world.
My area of expertise was investor homes, what I refer to as “Bread and Butter” homes. They usually have 3 bedrooms, 2 bathrooms and a 2 car garage but this can vary slightly. Normally these are great properties that use multiple exit strategies, are a little less than perfect but generally appeal to those starting out (and sometimes, starting out…again!).

As more and more investors asked me to stage their homes, I started to develop a system, which is today, my APSD 6 Step Home Staging Pyramid (you can learn more about it at www.APSDmembers.com and get a free home staging CD there as well). This was a proven home staging system that yielded me amazing results! I was the Queen of Staging for Investment Properties!
What I did not realize at the time though, was that people were investing in other types of homes as well. (Yes, sometimes it takes me time to catch on! ?). Pretty soon, someone asked me to stage their million dollar home. I of course, jumped at the chance and when I was finished, they called me to tell me to take everything out and give them their money back (even then, I guaranteed my work…which is a “golden nugget,” for you!). With tears streaming down my cheeks, I picked everything up and put their check back on the counter, locked the home and left.

I had about a 2 hour ride home and during that time, once I pulled up my big girl panties and decided I needed to clear my head, I started to think why it didn’t work…it always had in the past. That is when I had my “A-Ha” moment. It didn’t work because I deviated from my proven APSD 6 step Home Staging Pyramid. I realized that the system works every time, it is just the items that change!!! This was a defining moment in my home staging career (I still stage by the way, and at APSD, we are one of the only companies in the Home Staging Industry that still does what we teach).
But, despite what I had learned, I still needed to figure out why I got booked in the first place when I had previously only been going after “bread and butter” homes. Here is what I came up with…

1) My results. The owner of this home had booked me simply because she heard about my results. My results were achieved by a proven model of success, the APSD 6 step Home Staging pyramid (get a free CD on this 6 step system at www.APSDmembers.com). In order to get what you want, get the results your clients are looking for. All of our APSD certified Home Stagers and beyond fully realize this.
2) Put your “brag” on. Once you have achieved these great home staging results, start bragging about it everywhere you can. Talk about it, put it on your flyers, print it on your business cards, post it on your website…where ever people will see it or hear it, you want to have your results.
3) Dress for success. This one probably comes as a surprise to you but it works every time. I know that you are often tired when you show up to network at a meeting, bid on a home staging job or even pick up your home décor items from a previous staging. But these are opportunities for you to show others that you are a successful business owner. Make sure you dress for success! If you are in a business environment, always dress one step above the others. IF they are business casual, you should be in a business suit. If they are in jeans, you are business casual. I could write an entire article on this, and shall in future but today, take advantage of all the great sales and get yourself 3 professional outfits and wear them every time you have a chance to meet others that could use your home staging services.
4) Use a proven system. I always talk about the APSD 6 step home staging pyramid (www.APSDmembers.com) because that is what I use and what I teach our APSD home staging members in 7 countries. It works, plain and simple. And because I am so familiar with this, and I know the results it yields, I can clearly speak about it with confidence. I find this to be key in securing a high end home staging job because your client wants to know that you know what you are talking about.

5) This leads me to my final point, confidence. With proven results, a great system, and a confident look, you should adjust your attitude to be in line with your presence. Everyone wants to work with someone that exudes confidence as it in turns instills confidence in them, and the results they hope to receive. After every ASPD Certified Stager Pro course I teach, the resounding feeling that the entire group has is confidence. They just spent 3 intense days, in the field, working with me, hand in hand, doing some of the toughest staging jobs they will ever tackle and trust me when I tell you, they are amazed at their results. Suddenly, they have more confidence in their home staging business, their home staging marketing and themselves.
So, when you put this all together, your results, bragging about them to anyone that will listen, your “dress for success” look, a proven system like the APSD 6 step Home Staging pyramid, and your rock and roll new found home staging confidence, you have a successful formula to easily secure those high end home staging jobs!
Let me know if you have some other ideas or thoughts about this, I would love to hear them and share them with our World Class APSD Home Staging Professionals!

To your home staging success,

Karen Schaefer
Founder/Creative Director; APSD The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification
www.APSDmembers.com

APSD
PO Box 271
Manitou Springs, CO 80829
Email: info@apsdmembers.com
Toll-Free U.S. 1-877-900-STAGE(7824)

Karen Schaefer, the # 1 Home Staging training Organization in the World. Check out http://www.apsdmembers.com for Home Staging Training, Home Staging certification ,Home Staging Business. Fill Out the Order Form, Limited Offer, grab your FREE Home Staging Video CD Today!

APSD
PO Box 271
Manitou Springs, CO 80829
Email: info@apsdmembers.com
Toll-Free U.S. 1-877-900-STAGE(7824)

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