Water Purifier Market driven by top players 2024 - Eureka Forbes, A.O.Smith, Bajaj Electricals Ltd, Livpure Pvt. Ltd., Hindustan Unilever Limited, LG, Kent RO

The main objective of this report is to define, describe, and forecast the global “Water Purifier” market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market. According to the report, the global water purifier market is projected to grow at a CAGR of 9.2% over the forecast period of 2018-2024.

Water purification is the process of removing undesirable chemicals, biological contaminants, suspended solids and gases from raw water in order to produce drinking water that is pure enough for human consumption or for industrial use. The purification procedure reduces the concentration of contaminants such as suspended particles, parasites, bacteria, algae, viruses, and fungi. Water purification takes place on scales from the entire city to the individual houses. Many contaminants can be dangerous. Depending on the quality standards, contaminants are removed to improve the water's smell, taste, and appearance. Apart from human consumption, water purifiers are also designed for a variety of other purposes including, fulfilling the requirements of medical, pharmacological, chemical and industrial applications. The standards for drinking water quality are typically set by governments or by International regulators. These standards usually include minimum and maximum concentrations of contaminants, depending on the intended purpose of water use.

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Consumers often are not able to differentiate between water purifiers and water filters. Water filters are effective in removing unwanted chemical compounds such as chlorine, lead, mercury, magnesium, chromium, copper, nickel, iron, and among others, while water purifiers are effective in removing bacterial contaminants. This is why water filtration and water purification systems are often used in conjunction with one another. Rising prevalence of water borne diseases has led to awareness among the urban citizen concerning the benefits of safe drinking water. However, dependence upon municipality water and reluctant attitude towards safe drinking habits are the major challenges for the water purifier market. Apart from this packaged drinking water also restricts the growth of the water purifiers market. Furthermore, growing disposable income and rising safety concerns among the citizens has boosted the growth of water purifier market. Moreover, companies are constantly enhancing their products to provide safe drinking water, this, in turn, benefits the water purifier market.

Among geographies, Asia-Pacific region dominates the global water purifier market due to the presence of most populous nations such as China, India, and Indonesia among others. China water purifier market was valued at USD 4 billion and water purifier market in India was valued at USD 40,000 crores. Shortage of potable water sources in the region is due to environmental pollution, global warming, and exhaustion of groundwater resources. It is generating greater demand for water purifiers. South America is the second fastest growing region due to the increasing demand from emerging economies. European and North American regions have matured markets. However, the emerging nations in Eastern Europe are generating demand for water purifiers. Health concerns related to the quality of available water sources and rising income levels are driving the demand for water purifiers in Rest of the World.  

The report on global water purifier market covers segments such as technology, components, and sales channel. On the basis of technology, the sub-markets include gravity purifier, RO purifier, UV purifier, UF purifier, sediment filtration, and others. On the basis of components, the sub-markets include pumps, membranes, taps & faucets, and others. On the basis of the sales channel, the sub-markets include OEM manufacturers, and after market suppliers.

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The report provides profiles of the companies in the market such as Eureka Forbes, A.O.Smith, Bajaj Electricals Ltd, Livpure Pvt. Ltd., Hindustan Unilever Limited, LG, Kent RO, Voltas, Electrolux, and Tata Swach.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of water purifier market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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