The Experiential Marketing Forum Launches Research Outreach And Archives For Best Practices

The International Experiential Marketing Association And The Experiential Marketing Forum Launch Research Outreach And Archives For Best Practices

Global Consortium Of The Best Minds In Experiential Marketing Establish Braintrust Resource For Standards And Practices

SAN FRANCISCO, CA, FEBRUARY 13, 2007: Under the leadership of founder Erik Hauser, and co-founding board member, Max Lenderman, The International Experiential Marketing Association and its interactive newsgroup, The Experiential Marketing Forum (www.experientialforum.com) , have created an archive resource on their website devoted to showcasing best practices for the burgeoning experiential marketing industry.

The first informal survey of the 3,000 international members is available today via a direct link on the home page, and all archived materials will reside on the site. The initial survey highlights both the most successful experiential marketing tactics being employed globally and calls out the tactics that have the most potential to backfire on the brand experience.

“We created IXMA and EMF because we saw current and emerging technology enabling the sharing of creative marketing ideas and vision as truly borderless,” according to Erik Hauser, “Providing a focal point to aggregate the thoughts and experiences of our international members about the art form is inspiring, exciting and educational for anyone who is employing or learning about experiential methodologies. It’s our purpose for being.”

In the spirit of contemporary Wiki culture, members of IXMA and EMF will serve as an industry resource think tank for regularly disseminating global information about successful campaigns, experience marketing tactics and to answer questions about the efficacy of experience marketing as the most persuasive methodology to reach out and connect to customers in a media-saturated environment.

Members of the media and the advertising industry are encouraged to post and pose questions that will become the source of articles, focus group research and white papers addressed by international agencies and freelancers working directly with customers on successful experience marketing campaigns from around the world.

“It is imperative that we step up and begin disseminating credible and applicable information about one of the fastest-growing marketing disciplines in the world. Experiential marketing is no longer an upstart part of the mix. In fact, experiential marketing is driving big ideas across all business segments and marketing needs,” says Max Lenderman, author of “Experience the Message. “The question isn't which industries will be transformed by the focus on customer experience, but only which will be first. Companies who do not recognize this change will perish. Those who see the necessity for change and embrace XM will be embraced in turn by the most empowered consumer base in the history of the world.”

For more information about IXMA and EMF visit: www.ixma.org or www.experientialforum.com

For media inquiries, or to arrange interviews with Erik Hauser, contact:
Barbara@pfcomm.com or Barbara Pflughaupt, P&F Communications, 212-861-2100
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We're an international community of professionals, students, and regular folks who share ideas and keep abreast of the newest trends and exciting things happening in the media world (e.g. viral marketing, advergaming, guerrilla marketing, word-of-mouth advertising, stealth marketing - you name it!.) Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level.

Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty.

Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group. We're looking forward to tapping into yours!

Erik Hauser
Moderator

P&F Communications
180 W. 80th Street, # 201
New York, New York 10024
Barbara Pflughaupt
Barbara@pfcomm.com
212-861-2100

This release was published on openPR.