Yogurt Market Expected to Reach $107,209 Million: Growth Drivers and Trends

The other distribution channels is the fastest growing segment, comprised of online stores and home deliveries as these are more convenient for consumers. Also, rise in fitness concerns of people has led to robust sales of yogurt due to high protein content and several health benefits offered by it. The global market is projected to reach at $107,209 million by 2023 from $77,679 million in 2016, growing at a CAGR of 4.6% from 2017 to 2023. The set yogurt type accounted for about one-third of the global market in 2016.

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Yogurt & its different flavors are a healthy, versatile, and convenient food with a characteristic richness and pleasant taste. It contains healthy bacteria beneficial to the gut, thus, it is a good probiotic facilitating weight management, digestion, absorption of vitamins & minerals, and more. Yogurt is available in different forms and packings in the market ranging from cups, tubs & tubes to drinkable yogurt such as kefir. It also cures or prevent diarrhea, constipation, and bloating.

The main drivers for the global yogurt market are the health benefits associated with consuming yogurt and rising alertness among people in different regions for losing weight. The additional facts that support the growth of the market are growth in retail market and the low lactose content for lactose intolerant people willing to eat dairy products. However, the artificial additives & ingredients present in certain varieties of yogurt along with hormonal treatment of cows causing fatal diseases may limit people from consuming yogurt and restrict the market growth. Rise in demand for yogurt in the emerging nations owing to increase in disposable income and health awareness are expected to provide numerous opportunities for expansion of the global yogurt market.

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The hypermarkets/supermarkets segment is the leading distribution channel with almost half of the yogurt market share, growing with second fastest CAGR during the forecast period. This is attributed to the increase in business of retail sales in different regions as well as the large shelf space available for maximum sales and to let customers pick their choice.

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