Humectants Market - Increase in Demand for Humectants in Personal & Oral Care Product and Rise in Demand in Food & Beverages Drive

The Global Humectant Market is expected to reach $ 29 billion in 2023, an annual average growth rate of 7.2% from 2017 to 2023. The food and beverage sector accounted for one-third of the global market in 2016.

Wetting agents are substances that are produced using natural and synthetic ingredients to absorb moisture from the air into the skin. Most manufacturers of skin care products prefer synthetic moisturizers at a lower cost than natural moisturizers. Synthetic moisturizers, however, help prevent some loss of moisture, but they do not provide the skin with any substantial nutrients and can damage the skin over time. Natural moisturizers attract water to the surface of the skin and deliver moisture and nutrients to the skin deep. So they help the skin maintain moisture for a certain period of time.

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The key companies profiled in the report are
• Archer Daniels Midland Company
• Ashland Global Holdings Inc.
• BASF SE
• Barentz
• Brenntag AG
• Cargill Incorporated
• E. I. Du Pont De Nemours and Company
• Ingredion Incorporated
• Roquette Freres
• The DOW Chemical Company

Increased use of moisturizers to maintain moisture and increase product effectiveness has increased demand for moisturizers. We are also leading the world moisturizer market with rising demand for cosmetics and lifestyle changes, along with rising demand for food and beverage applications. Also, technological changes in the food and cosmetics industry as a result of population growth are driving market growth. Some moisturizers are derivatives of petroleum products. Thus, the volatility of crude oil prices can hinder the growth of the global market.

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Sugar alcohol segments have accounted for one-third share of the global market due to increased demand from the skin care and food & beverage segments in 2016. Sugar alcohols are active ingredients used in personal care products and play an important role in modern cosmetic formulations. It is also a popular choice among people who prefer a sugar-free diet because they have fewer calories than sugar.

Key Findings of the Humectants Market:
• In 2016, sugar alcohol segment contributed the maximum revenue to the global humectants market, accounting for more than one third share.
• The oral & personal care segment is expected to register the highest growth rate, registering a CAGR of 9.1% during 2017-2023.
• In 2016, food & beverage application segment dominated the global market with more than one third share.
• LAMEA is expected to account for the highest growth rate, registering a CAGR of 12.0% during 2017-2023.
• In 2016, North America dominated the global humectants market, accounting for nearly half of the global market share.
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