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Coffee Market: Traditional Grocery Stores to Record Impressive Sales
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A key potential for expansion of coffee markets remains to be emerging economies wherein coffee prices are steeped low, and made more affordable for the masses. Regions recording high exports of coffee are also being targeted by companies seeking to enlarge their global market presence. The future of global coffee market continues to witness a steady demand owing to the nonpareil position held by coffee in our daily diets. Consumers are also demanding higher use of coffee in fast-serving beverages that ensure an improved body metabolism. Some players in the global coffee market are also shifting towards procurement of organic coffee beans.
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Europe is pegged to remain a lucrative market for coffee. Habitual coffee drinkers in Europe are increasing by the minute, with European cultural influences boosting the consumption of coffee-based beverages across the globe. Towards the end of 2022, the coffee market in Europe is expected to surpass US$ 6 Bn.
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The largest market for coffee, on the other hand, is observed to be the Asia-Pacific excluding Japan (APEJ) region. Ample availability of raw coffee beans, government-backed initiatives promoting the farming of cash crops such as coffee, and a vast consumer base will continue to keep APEJ countries at the forefront of global coffee market expansion.
On the basis of grade, the demand for Arabica is poised to dominate over other grades. In 2017, more than US$ 14 Bn worth of coffee sold in the world will be made of Arabica grade. The report also expects an impressive growth in demand for Robusta-grade coffee, global sales of which are expected to translate multi-billion dollar revenues.
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Competition Tracking
The report has also profiled companies that are expected to remain active in global expansion of coffee market. These include, Nestlé S.A., Starbucks Corp., Jacobs, Douwe Egberts, Unilever Plc, Tata Global Beverages, Strauss Group Ltd., Matthew, Algie & Co. Ltd., The Kraft Heinz Co., Tchibo coffee, and Keurig Green Mountain.
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