Sports Drink Market: Modern Trade to Emerge as the Largest Distribution Channel || Key Players : Sports Drink Market: Modern Trade to Emerge as the Largest Distribution Channel
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Manufacturers are also launching new product lines including different flavors. With rising competition between startups and existing market players, new marketing strategies and formulations are also becoming critical to reach sports drinks users. Stringent government regulations are also resulting in the development of clean label products, adoption of safety methods and creating transparency between consumers and manufacturers
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However, some of the biggest challenges facing sports drinks are reducing sugar content without losing the flavor, adhering changing consumer demands, adapting to the policy changes and maintaining clean labels. Manufacturers are also facing recalls, hence they are focusing more on safety measures, transparency, plant maintenance, etc.
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In order to offer readers with up-to-date information about the latest advancements in the global sports drinks market, the report provides updates about market opportunities, which can benefit leading manufacturers of sports drinks. With continuous evolution of the food & beverage sector, keeping a record of latest developments and trends is fundamental for sports drinks manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in the report.
North America is expected to remain dominant in the global sports drinks market. North America sports drinks market is projected to reach nearly US$ 9,700 million value by the end of 2022. Owing to the increasing number of people seeking healthy and active lifestyle, the North America is witnessing steady growth in sports drinks market.
Europe is anticipated to emerge as the second largest market in sports drinks. The region will showcase steady growth during 2017-2022.
Isotonic sports drinks will emerge as one of the most-preferred sports drinks, surpassing US$ 11,700 million in revenues by 2022 end. Containing similar concentration of sugar and salt as in human body, while offering natural fluid balance makes Isotonic popular among athletes.
Recovery drinks on basis of consumption are gaining traction in the global sports drinks market. Towards the end of 2017, one out of every two sports drinks consumed globally will be a recovery drink.
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The report has also profiled leading players in the global market for sports drinks, which will remain active through 2022. These include companies such as Abbott Laboratories, The Coca-Cola Company, Monster Beverage Corp, Red Bull GmbH, Suntory Beverage & Food Ltd., GlaxoSmithKline Plc., Dr Pepper Snapple Group, Inc., Pepsico Inc., Nestlé S.A., GNC Holdings Inc., and PacificHealth Laboratories, Inc.
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