Italy Gift Cards Market to Reach $84,369 Million, Globally, By Top Key Players: Amagroup S.r.l., Amazon.Com.Inc., Amilon Srl, Argentea S.r.l., Epipoli S.p.a., First Data Corporation, Ingenico Group, Prepay Technologies Ltd., SVM Global, and Vantiv (Worldp

Innovation in product offerings, surge in application areas among end users, rise in need for advanced promotional strategies, high adoption rate of smartphones, and development of the e-commerce & m-commerce industries boost the growth of the Italy gift cards market. Technological innovation in products, high adoption rate of smartphones, growth of e-commerce and m-commerce industries, increased spending capacity of consumers, and flexibility associated with ease of use feature of gift cards would boost the growth of the Italy gift cards market

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Allied Market Research published a report, titled, Italy Gift Cards Market by Functional Attribute (Open Loop, and Closed Loop) and Industry Vertical (Retail, and Corporate Institutions): Opportunity Analysis and Industry Forecast, 2018-2025. The report provides detailed analyses of the top winning strategies, market shares & projections, driving factors & opportunities, key segments, and competitive landscape. According to the report, the Italy gift cards market generated $25.76 billion in 2017, and is expected to reach $84.37 billion by 2025, registering a CAGR of 16.2% from 2018 to 2025.

Technological innovation in products, high adoption rate of smartphones, and growth of e-commerce and m-commerce industries drive the growth of the Italy gift cards market. In addition, increased spending capacity of consumers and flexibility associated with usage of gift cards drive the market. However, fees associated with card transaction and dearth of security measures as seen in credit or debit cards hinder the growth of the market. On the other hand, large number of promotion and loyalty programs associated with gift cards are anticipated to fuel the consumption rate of gift cards among smart phone users, especially online shoppers, which in turn is anticipated to provide lucrative opportunities to the gift cards market.

Among functional attributes, the closed loop segment had the largest share in 2017, accounting for 69% of the total market. The segment is expected to maintain its lion's share through 2025. This is because the process of redeeming credit points through closed loop gift cards assists in reinforcement learning process that eventually results in higher consumer retention rate, leading to more profits for businesses. However, the open loop segment would register the highest CAGR of 17.2% from 2018 to 2025 as open loop gift cards provide security, efficiency, and flexibility of electronic payments.

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Among industry verticals, retail segment held the largest share of 72% in 2017 and would maintain its lead through the study period. However, the corporate institutions segment would register the fastest CAGR of 17.1% from 2018 to 2025 due to the growing adoption of gift cards as a reward tool, as getting rewarded aids in creating a positive perception of the corporate institute and merchants that accept such cards.

The leading market players analyzed in the report are Amagroup S.r.l., Amazon.Com.Inc, Amilon Srl, Argentea S.r.l., Epipoli S.p.a., First Data Corporation, Ingenico Group, Prepay Technologies Ltd., SVM Global, and Vantiv (Worldpay). These players have adopted different strategies such as collaborations, mergers & acquisitions, joint ventures, partnerships, expansions, and others to gain a strong position in the industry.

LIST OF FIGURES

FIGURE 01. ITALY GIFT CARDS MARKET SNAPSHOT
FIGURE 02. ITALY GIFT CARDS MARKET SEGMENTATION
FIGURE 03. TOP INVESTMENT POCKETS, 2017–2025
FIGURE 04. TOP WINNING STRATEGIES, BY YEAR, 2015–2018
FIGURE 05. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2018 (%)
FIGURE 06. TOP WINNING STRATEGIES, BY COMPANY, 2015–2018
FIGURE 07. LOW-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08. HIGH BARGAINING POWER OF BUYERS
FIGURE 09. MODERATE THREAT OF NEW ENTRANTS
FIGURE 10. MODERATE THREAT OF SUBSTITUTION
FIGURE 11. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 12. MARKET PLAYER POSITIONING, 2017
FIGURE 13. ITALY GIFT CARDS MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES, 2018–2025
FIGURE 14. NUMBER OF SMART PHONE USERS IN EUROPE BY COUNTRY, 2018* (MILLION)
FIGURE 15. NUMBER OF SMART PHONE USERS IN ITALY, 2015-2025 (MILLION)
FIGURE 16. ITALY GIFT CARDS MARKET, BY FUNCTIONAL ATTRIBUTE, 2017 (%)
FIGURE 17. ITALY OPEN LOOP GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 18. ITALY CLOSED LOOP GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 19. ITALY GIFT CARDS MARKET, BY INDUSTRY VERTICAL, 2017 (%)
FIGURE 20. ITALY RETAIL GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 21. ITALY CORPORATE INSTITUTIONS GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 22. AMAZON.COM, INC.: REVENUE, 2015–2017 ($MILLION)
FIGURE 23. AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 24. AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 25. FIRST DATA CORPORATION: REVENUE, 2015–2017 ($MILLION)
FIGURE 26. FIRST DATA CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 27. FIRST DATA CORPORATION: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 28. INGENICO GROUP: REVENUE, 2015–2017 ($MILLION)
FIGURE 29. INGENICO GROUP: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 30. INGENICO GROUP: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 31. VANTIV CORPORATION: REVENUE, 2015–2017 ($MILLION)
FIGURE 32. VANTIV CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)

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