Automotive Electronics Control Unit (ECU) Market Detail Analysis focusing on Key Players like Bosch Group, Denso Corporation, Delphi Technologies, Hyundai MOBIS, Hitachi Automotive Systems, Altera Corporation, Texas Instruments, Lear Corporation, Johnson

A collective analysis on ‘Automotive Electronics Control Unit (ECU) market’ by Market Study Report, LLC, offers an exhaustive study based on current trends influencing this vertical throughout assorted geographies. Key information regarding market size, market share, statistics, application, and revenue are compiled in the research to develop an ensemble prediction. In addition, this research offers a detailed competitive analysis focusing on business outlook emphasizing expansion strategies accepted by market majors.

Automotive Electronics Control Unit (ECU) Market is expected to reach USD 95 billion by 2024. Increasing demand for the integration of advanced features in the vehicles coupled with the growing vehicle production across various economies is driving the automotive ECU market growth. Safety concerns related to the vehicle connectivity parameters account for the use of technically-advanced control units. These components provide vehicles with controlling functionalities capable of managing the engine, transmission, and automated processes, further creating several automotive ECU market growth opportunities. Autonomous vehicles incorporate a high number of ECUs for driver-assisted and engine control systems, providing high efficiency and value. The components offer benefits in connected and automated vehicles including cruise control, traction control, driver security & assistance, and engine stability.

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Companies operating in the global automotive ECU market include Bosch Group, Denso Corporation, Delphi Technologies, Hyundai MOBIS, Hitachi Automotive Systems, Altera Corporation, Texas Instruments, Lear Corporation, Johnson Control, Panasonic Corporation, Voxx International Corporation, and Calsonic Kansei Corporation. The participants are increasingly adopting low-pricing strategies to cater to the major OEMs and create entry barriers for new players in the automotive ECU market. These companies are developing a competitive cost structure by increasing the product efficiency and minimizing the market complexity.

Increasing awareness about environmental protection and the use of electric vehicles across the globe are driving the automotive ECU market. With the increasing need for reducing the global fuel usage and carbon emissions, the demand for electric vehicles is increasing rapidly. EVs and HEVs offer several cost benefits to users including reduced fuel investment and low maintenance of the electric engines. The vehicles are majorly developed with eco-friendly manufacturing technologies and implement sustainable components, further reducing the carbon footprint. For instance, The European Commission set up the Green Car Initiative that will focus on the electromobility development, Green eMotion. The EU initiative is aimed at exchanging and developing the electric vehicles market in several European countries.

The 32 -bit controller segment in the automotive ECU market is expected to witness growth from 2018 to 2024. The controller components are mainly deployed in vehicles parts owing to the associated benefits that include lower power requirements and design simplifications. The conventional control units integrating 8-bit and 16-bit controllers have complex designs as compared to the advanced 32-bit options. Several automotive functions are supported by innovative controllers such as power tool processing, in-vehicle transmission, and modified engine management. Additionally, the trend of ECU miniaturization that lowers hardware costs and simplifies the design is further driving the automotive ECU market.

Commercial vehicles are witnessing a rise in the implementation of control units, which is further driving the automotive ECU market growth. Major control unit functions in commercial vehicles, such as trucks and agricultural vehicles, include transition lighting, higher current, and sensing accuracy for smaller loads. For instance, Infineon Technologies offers its 24 V body ECUs to agricultural vehicles and high load capacity trucks in the automotive ECU market.

The global automotive electronics control unit (ECU) market is expected to accumulate substantial proceeds over the ensuing years, owing to the rise in electric vehicle production along with advancements in vehicle infotainment systems.

Although the U.S. was one of the first regions to get on the electric vehicle bandwagon, other countries have gradually picked pace. As per a report by Jaguar Land Rover South Africa division, South Africa is estimated to witness annual sales of 43000 new EVs within the next six years. The report also claimed that Norway saw a 40% rise in electric car sales in 2018. Norway is the leading market for EVs and it continues to show the rest of the world how fast the adoption can take place. Meanwhile, automakers are ramping up productions and constantly upgrading their quality to distinguish themselves in the rapidly growing competitive landscape.

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Recently, Tesla concluded 2018 with an astounding profit accounting for 83 percent of the U.S. electric vehicle market. However, as competitors gear up to give Tesla a run for its money, the automaker plans to increase production of its Model 3 cars and launch three new product lines over the years. Thus, the increased production of energy-efficient EVs will contribute to the automotive ECU market growth.

The advancements and production of in-vehicle infotainment systems will benefit automotive ECU market over the coming years. For instance, ConnectedTravel recently partnered with Honda to launch next-gen mobile infotainment for Honda vehicles.
As car owners’ inclination grows towards communication systems, the development in in-vehicle communication and infotainment application will surge automotive ECU market growth over the coming years.

Semi-autonomous vehicles are expected to witness a rapid growth over the forecast timeline owing to the driving assistance features. These vehicles that incorporate the ECUs offer advantages such as critical safety functions, little human input, and better fuel efficiency. The growing demand for the vehicles is being witnessed in several regions such as Europe and North America due to the strong presence of global automobile players. The adaptive cruise control feature in the vehicles automatically adjusts the speed of the vehicle to maintain a safe distance from the nearby objects thereby supporting the industry demand.

The North America automotive ECU market has experienced a high demand due to innovations in the autonomous vehicle technology. Increasing automated and self-driving vehicle testing projects in the U.S. are driving the industry growth. Additionally, favorable government permits for carrying out the test procedures are accelerating the development of automated technologies. Moreover, the Asia Pacific automotive ECU market is expected to grow rapidly due to factors such as developments in the automotive industry and increasing requirements of the population for automobiles in countries including China and India. The economies are witnessing a significant growth in the sales of HEVs, further accelerating the ECU demand.

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