Fiducial Markers Market Set to Deliver Major Revenue Shares during the Forecast Period 2018-2027
• Growing adoption of radiotherapy devices by oncologists
• Surging demand for IGRT and SBRT procedures
• Increasing rates of cancer across the globe
As per the Fact.MR study on Fiducial Markers Market, the adoption of fiducial markers for prostate cancer have been witnessing a persistent increase, driven by their ability in terms of seamless target precision. Thus, rising adoption of fiducial markers as an effective tool for use in case of radiation treatment is fostering its popularity.
Exceptional Visibility Remains Highly Valued, Boosts Sales of Pure Gold Fiducial Markers
According to the Fact.MR study, pure gold fiducial marker will outsell all other product types in 2019, with an estimated valuation worth US$ 60 Mn by 2019. Greater reliability and superior stability are the prime factors responsible for escalating demand for pure gold fiducial marker. Fact.MR also unveils that competency of pure gold fiducial markers to provide high-quality resolution is another key reason fuelling its buoyancy in the global market space.
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Product Marketing through Online Channels- An Effective Marketing Tool
According to the report, North America continues to portray significant opportunities for the manufacturers of fiducial markers, with the U.S. spearheading in terms of demand. The fiducial markers market landscape portrays monopoly of leading players with established brand images and significant product portfolios. Diversification and expansion of existing product lines with new additions remain the key focus areas of the key players.
The Fact.MR report states that leading players in the fiducial markers market are also investing in extensive research and development to foster seamless product development. Expansion of the customer base through product marketing via online portals is another significant approach adopted by the well-established players in the fiducial markers market.
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Fiducial Markers Surge in Popularity as a Standard Tool for Image-Guided Radiotherapy (IGRT)
Fiducial markers are gaining immense traction as a standard tool for image-guided radiotherapy (IGRT), owing to enhanced precision in terms of results. Acting as reliable surrogates for effectively imaging the anatomic structures, fiducial markers are evolving as an imperative for modern radiotherapy that rapidly resorting to conformal delivery techniques.
With conventional procedures overshadowing imaging accuracy, fiducial markers evolved as a new breakthrough that enabled doctors to have a target area within the field of view and ensure accurate results. In case of prostate cancer cases with floating nature of tumors, fiducial markers are being increasingly adopted for effective diagnosis with optimal accuracy and precision.
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Fiducial markers sales are anticipated to surpass 100 Mn by 2019, registering an upswing from 93.9 Mn in 2018, according to a Fact.MR study. As fiducial markers gain traction in parallel to rising incidences of various cancer forms affecting lung, prostate, abdomen and kidney, the growth potential of the market is set to witness a considerable rise. The escalating demand for fiducial markers can be accredited to, Growing adoption of radiotherapy devices
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