World's Top Internet Marketing and Consulting Franchise Company WSI, Makes Use of Google's 'Place of Search' Characteristic
Toronto, Ontario, November 29, 2010… Number 1 Internet Franchise WSI, is always on top of the ball and now is already taking advantage of Google’s new ‘Place Search’ characteristic which is really a concept that changes the online marketing game for local businesses.
This new sort of local search organizes information around specific locations making it simpler for users to compare places and decide exactly where to go. Using the Place Search function, a local Google search now returns a display that positions a localized map along the right-hand side above the pay-per-click ads (which scrolls down as the user scrolls down) and up to 7 local company listings taking up a fair portion of the “above fold” real estate, thus pushing organic listings down the page.
Ron McArthur, president of WSI, says, “It seems that Google Place Search displays outcomes in such a way that localized information is much a lot more prominent on the page, pushing general content down. Furthermore, online reviews and ratings now have much more visibility, appearing alongside the enterprise listings, making online brand credibility and brand reputation management critical for businesses that seem in a local search result”.
Specialists believe that Google’s launch of their Place Search characteristic is one more step toward becoming an online version of the Yellow Pages. This places strong emphasis on businesses to re-examine their current digital marketing strategy and make enhancements in light of Google’s changes.
Elizabeth Monaghan Vice President of Marketing says, “WSI is always standing at the front of the digital pack and always conscious of new changes as they're by no means ending. When a change comes up as important as this, WSI knows it ought to take advantage of it and then make it part of our overall package that helps promotes businesses that we look right after. Most importantly we will educate new organization owners and business people looking to be apart of our franchise loved ones. The best way we can do which is through our monthly free webinars.”
For even much more material about WSI as well as the chance to be apart of the monthly free webinars, please call Elizabeth Monaghan @ 416-418-8751 or at email@example.com
About WSI - we simplify the Internet:
WSI will be the world’s #1 franchise offering internet marketing services to suit the requirements of a number of sectors, by making use of innovative Internet technologies and advanced internet marketing strategies, businesses can have a WSI Internet Marketing System designed to their personal wants to increase their Internet existence and productivity to new levels. WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 amongst the Top Home Based Franchises and #49 in America’s Top Global Franchises.
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