Mobile Commerce: Intershop Brings Online Stores to Every Mobile Device
- Mobile commerce has high potential for boosting sales and customer loyalty
- Sellers extend reach with Intershop’s Mobile Connector
Jena, September 28, 2010 - Large and small sellers alike can now enter the mobile commerce growth market. Thanks to the new Intershop Mobile Connector, they can add a mobile channel to their online store and thus extend their reach. Adaptation to future trends is also possible because the Mobile Connector enables online stores to be accessed via any device – smart phone, tablet PC, TV, or video game console. The solution automatically takes into account the various features of a device, such as screen resolution and type of browser, as well as use by touch, scroll wheel, or keypad. This enables sellers to target new consumer groups without additional technical effort and create a custom-tailored shopping experience.
As part of its strategic innovation initiative, Intershop focuses on identifying emerging trends and investing in relevant new solutions. Intershop Management Board member Peter Mark Droste: “We’ve noticed a surge of interest in mobile commerce concepts from our customers since last year. We are therefore offering sustainable models that support multi-channel commerce technology alongside marketing and sales concepts and also accommodate the specific features of mobile use.” The Intershop Mobile Connector’s first customer, a company from the sports and outdoor segment, is now taking the online shopping experience to all corners of the world. Further customer projects are set to follow soon.
The Intershop Mobile Connector uses tried-and-true Sevenval FIT technology. Jörg Ruwe, CEO of Sevenval GmbH: “Mobile shopping has massive potential. Thanks to the partnership between Intershop and Sevenval, retailers and manufacturers can now reach their customers on all mobile, Web-enabled devices.”
A broad range of applications is already emerging, with consumers able to access product information, snap up bargains, find the nearest boutique, or reserve theater tickets. Mobile applications also offer exciting opportunities for business customers. Examples include a customer placing a repeat order for replacement parts via barcode on a smart phone, thereby allowing significant streamlining of the business processes of both companies.
Gartner and Morgan Stanley expect mobile commerce breakthrough to be achieved between 2011 and 2013. According to Gartner, spending on mobile advertising targeted at smart phone users will exceed the billion-dollar mark this year. New business opportunities also arise from geo-services, which enable online offerings to be linked with brick-and-mortar stores.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services as well as comprehensive online marketing consulting. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia. More information about Intershop can be found online at www.intershop.com.
Sevenval provides leading edge mobile Web development software to manage the challenges of (mobile) device fragmentation. The Sevenval FIT Technology offers powerful, yet simple to integrate tools which automatically optimize web sites based on the requesting devices’ characteristic. By using the FIT Technology as Software as a Service (FIT Platform) or on a client-installed base (FIT Server) Sevenval’s partners have realized more than 500 web projects for well-established companies in different industrial sectors.
Tel: +49.3641.50-1000, email@example.com, www.intershop.de/news
INTERSHOP Communications AG
Phone +49.221.65007.90, Mail firstname.lastname@example.org, Web www.sevenval.com
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