Press release
Going Going Bike Launch "Lock It or Lose It" anti bike theft competition.
Lock It or Lose It
Lock it or lose it!
• Going Going Bike launch competition to see how safe you can make your bike
• Support and prizes provided by PROVIZ and Cycleguard
• Expert judging panel comprising representatives from Cyclodelic, Guardian,
Evening Standard, London Cyclist, Bikeshd, and Bicycle Images.
INTRO
We all love our bikes. There are few worse feelings than coming back to find a
broken lock and your bike missing. Unfortunately, hundreds of thousands of bicycles
get nicked by bike thieves every year.
One of the best ways to stop this is to lock your bike properly and leave it in the right
place. So following on from the success / absurdity of our World Record Bike Daisy
Chain we thought we’d see what’s the safest you could make a bike! And to do that
we need your ideas on how to lock it, where to put it and what to do to it so that it
couldn’t possibly get stolen!
To enter this competition starting November 11 submit an image in our Bike Love
section of the safest you can make your bike. See our video for some of the ideas
we’ve come up with so far!
A shortlist of the top 5 images will be decided by public vote on Going Going Bike
before our panel of cycling experts will decide a winner. Main prize is to keep both
you and your bike safe on the road with full high vis kit from Proviz – jacket, helmet
and rucksack cover. All runners up receive a Proviz helmet.
Or, if you have some really crazy idea and don’t know how to take a photo of it,
you can describe it on our Facebook page where our favourite 5 entries will win
Cycleguard bike insurance. We’ll also be having some weekly Twitter competitions.
Deadline for submissions is November 25 with voting ending November 30. The
winner chosen by the judges will be announced December 2.
Join in, be creative and help your fellow cyclist by showing them how to lock up their
bike better! For full info check out www.goinggoingbike.com/lockitorloseit
JUDGING PANEL
Amy Fleuriot
Andreas Kambanis
Helen Pidd
Lars
Ross Lydall
Roxy Erickson
Cyclodelic
London Cyclist
Guardian
Bikeshd
Evening Standard
Bicycle Images
EDITOR’S NOTES
Going Going Bike
Going Going Bike is the auction site bikes want to be sold on. Launched in July 2010
Going Going Bike is the UK’s dedicated online auction for bikes, bike parts and bike
gear. With its innovative “Prove It” system Going Going Bike has created a legitimate
second hand market for bikes. In addition to auctions the site is an online hub for the
cycling community with blogs, bikepedia and bike love.
Visit www.goinggoingbike.com
Competition landing page:
Youtube Channel:
Facebook page:
Twitter:
PROVIZ
PROVIZ provides cyclists with Europe's first range of light-emitting cycling
helmets and accessories dedicated to helping cyclists stand out in the traffic. Visit
www.proviz.co.uk
Cycleguard
Cycleguard are one of the UK's best bicycle insurance providers – offering insurance
for a wide range of cyclists. Visit www.cycleguard.co.uk
Amy Fleuriot, Cyclodelic
London College of Fashion Graduate and cyclist, Amy is the founder of female
specific cycling and performance wear brand Cyclodelic. Visit www.cyclodelic.co.uk
Andreas Kambanis, London Cyclist
London Cyclist is London's most popular cycling blog and regularly features products
and advice of interest to urban commuters. Visit www.londoncyclist.co.uk
Helen Pidd, Guardian
Helen is a reporter for the Guardian and author of “Bicycle – The Complete Guide to
Everyday Cycling”. Visit www.guardian.co.uk/profile/helenpidd
Lars, Bikeshd
He came up with and wrote Bikeshd so everyone in London would have an easy
to use tool to recover a lost bicycle and have a chance of seeing it again. Visit
www.bikeshd.co.uk
Ross Lydall, Evening Standard
Chief News Correspondent and unofficial cycling correspondent on the Evening
Standard, Ross often writes about cycling in the paper and on his blog. He’s cycled
in London for 15 years, and during working hours gets around town whenever
possible on a Boris bike - a scheme he’s covered in great detail since its inception.
Visit lydall.standard.co.uk
Roxy Erickson, Bicycle Images
Roxy is a co-founder of Bicycle Images. They ride bikes. They take pictures
of bikes. They offer these pictures to you in a new kind of picture library. Visit
www.bicycleimages.com
Going Going Bike an specialized commerce website dealing in cycling related products.
Going Going Bike LLP is a limited liability partnership registered in England and Wales
Registered no: OC354228; Registered office: 19 Ebury St, London SW1W 0LD, United Kingdom
Going Going Bike
+44(0)207 259 9512
Going Going Bike LLP is a limited liability partnership registered in England and Wales
Registered no: OC354228; Registered office: 19 Ebury St, London SW1W 0LD, United Kingdom
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