Global Women’s Swimwear Market: Increased Demand Expected to Soar Revenue during Forecast Period with Key players American Apparel, Perry Ellis International, Arena Italia S.p.A, La Perla Group, Speedo International Limited

As the popularity of swimming keeps on increasing all over the globe, the market for women’s swimwear surges concurrently. At present, women’s swimwear dominates the global swimwear market. Besides, there is an increased demand for thermal swimwear and for the type of swimwear that provides UV protection, which also impact the dynamic growth of global women’s swimwear market. Besides its functional aspect, women’s swimwear is also considered as a part of style statements for a number of females. Therefore, the swimwear for women goes through a number of changes from time to time and the styles get updated regularly. The women’s swimwear market attracts women from all ages, especially in the age bracket between 20 and 34 years. There are a number of trends governing the swimwear for women, and some of these are bold colors, geometric prints, asymmetric designs and classic yet modern silhouettes.

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Also, the sale dynamics of women’s swimwear products are changing slowly and yet steadily, with online platforms being increasingly adopted by the vendors. Going online has not only increased the product visibility of women’s swimwear vendors, but also helped them engage with the customers effectively. However, various drawbacks of high tech materials like spandex and nylon that may result in injuries are restraining the Growth of Women’s Swimwear Market. In addition, misuse of the easy returns policy and not focussing on plus-sized customers are also the factors hampering the market growth.

Swimwear is a type of clothing designed to be worn by the people who are undertaking a water based activity or water sports such as swimming, water polo, surfing, water skiing, or even leisure activities such as sun bathing. A swimsuit or swimwear is used as an garment in such type of activities and protects the wearer from sea water, which contains salts that can cause skin rashes, and the chlorinated water in swimming pools.

This Fact.MR report on the global women’s swimwear market forecasts that the global women’s swimwear market will touch a value of nearly US$ 276 Mn in the year 2022 and grow at a sluggish CAGR during the assessment period.  

Europe Market Set to Dominate the Global Women’s Swimwear Market in Terms of Revenue

The market in Europe is set to dominate the global women’s swimwear market in terms of value and this trend is projected to sustain itself throughout the assessment period. Europe women’s swimwear market is the most attractive market, nevertheless growing at a sluggish CAGR over the assessment period.

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One-Piece Swimsuits Segment Poised to Touch a Value of Nearly US$ 50 Mn in 2022

As per the forecast of Fact.MR, the one-piece swimsuits segment is expected to reach a value of nearly US$ 50 Mn in the year 2022. This represents a sluggish CAGR during the forecast period of 2017-2022. One-piece swimsuits segment is expected to account for nearly one-fifth of the revenue share of the product type segment by the year 2017 and is expected to lose market share by the end of the year 2022.  

Nylon Fabric Type Segment to exhibit a CAGR of 3.1% During the Assessment Period

As per the forecast of Fact.MR, the nylon fabric type segment is slated to touch a figure of nearly US$ 81 Mn in the year 2022. This represents a CAGR of 3.1% during the assessment period from 2017 till the year 2022. This segment is expected to gain market share by the end of the year 2022. The nylon fabric type segment is expected to account for more than one-fourth of the revenue share of the fabric type segment by the year 2017.

Competition Tracking

The report also profiles companies that are expected to remain active in the expansion of global women’s swimwear market through 2022, which include American Apparel, Inc, Perry Ellis International, INC, Arena Italia S.p.A, La Perla Group, Speedo International Limited, NoZONE Clothing Limited, Victoria secret, Parah S.Pa, TYR Sport, Seafolly, Adidas AG and Dick’s Sporting Goods, Inc.

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