Vitaganic Partners with Dr. Earl Mindell in Online Health and Fitness Customization Survey

SUNNYVALE, October 13, 2010 -- To get dietary supplements that match your workout routine and lifestyle, you'd normally have to go to the doctor's office. Instead, supplement maker Vitaganic intends to deliver the same personalized service over the web. The company has partnered with nutrition expert Dr. Earl Mindell to launch a free health survey on its website, which will generate custom vitamin formulas based on users' specific exercise routines, as well as their genetic history, environmental factors, and lifestyle habits.

In the health survey, a person can indicate if he or she regularly engages in Pilates, yoga, or a variety of other cardiovascular activities. If yoga is selected, for example, the resulting vitamin blend will include supplements known to help muscle stretching and flexibility. Clicking aerobics, on the other hand, will result in a bigger dose of antioxidants in order to reduce soreness and inflammation.

"The great thing about the survey we've put together is that it’s both simple and powerful," said Dr. Mindell, a licensed pharmacist. "It takes you through four steps: Wellness and Lifestyle, Health Conditions, Medications, and Name Your Bottle. It asks you a few straightforward questions. Then it produces a vitamin formula that fits your exercise and lifestyle needs precisely."

The health survey also includes a drug-vitamin interaction checker to protect people from inadvertently choosing supplements that might have unwanted side effects with their medications. "I've worked in the nutrition industry for a long time, and the whole time I've looked for a supplement solution with all-inclusive, drug-checking capability," said Dr. Mindell. "[Vitaganic] have gotten as close to such a solution as possible."

Medications such as blood thinners are well known in the nutrition and medical fields to have potential negative interactions with certain supplements, and Vitaganic's website maintains a database of these interactions. While taking the health survey, a person will be prompted to input any medications they're currently taking. Vitaganic's system will then remove any potentially conflicting ingredients from that person's formula. The survey's drug interaction checker is "an invaluable tool" for health professionals and individual vitamin buyers alike, said Dr. Mindell.

After completing the health survey, customers will have the option to further modify their vitamin blend by adding or removing individual ingredients or by changing supplement dosages. Such a level of customization is rare in the supplement industry.

Currently, many vitamin manufacturers use a production method termed "custom pack," which puts pre-made capsules together into a bottle or blister pack. Vitaganic instead opts to customize each individual capsule by filling it with ingredients in the exact quantities specified by consumers – a method the company refers to as "custom blend." With this production model, Vitaganic can ensure a made-on-demand, fresh product which is more targeted than that of its competitors, said Nick Leese, Executive Chairman of Vitaganic.

Vitaganic is a world leader in custom-made vitamins. Founded as Mitamins in 2005, Vitaganic's vision is to provide customized health for all, with easier absorption, fewer capsules, and better value. Vitaganic Inc. is based in Sunnyvale, California. They use only brand-name ingredients, and ship their USA-manufactured nutritional supplements worldwide.

Vitaganic Inc
1275 Reamwood Ave,
Sunnyvale
CA, 94089
info@vitaganic.com
866-585-1390

This release was published on openPR.