Sleepwear Market 2022-2028: Business Opportunity, Driving Factors And Highlights of The Market

Market Overview:

Global Sleepwear Market was valued at USD 11.39 billion in 2021 and is expected to reach USD 20.30 billion by the year 2028, at a CAGR of 8.6%.

Clothing made for sleeping is known as sleepwear. After a long day, sleepwear indulges in relaxation. Furthermore, the notion that "exercise is medicine" is widely accepted. However, recent studies have revealed that the same adage holds true for eating and sleep. Indeed, just as nutrition and exercise are medicines, so is sleep. According to a recent report from the Center for Disease Control (CDC), between 50 and 70 million persons in America suffer with sleep and wakefulness syndrome. Additionally, when children don't get a good night's sleep, it is even more upsetting. Furthermore, according to a study by Dr. Jodi Mindell from the Children's Hospital of Philadelphia's Sleep Center, 20% to 30% of kids have sleep issues. According to NCBI, medical conditions like cardiovascular diseases, diabetes, and obesity are just a few of the unnoticeable consequences of getting inadequate sleep. As a result, getting enough sleep is crucial for overall health and wellbeing.

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Market Dynamics:

Driver:

One of the most prevalent trends observed around the world is the increase in the number of buyers of bridal sleepwear. Bridal sleepwear has increased in popularity online during the last two years. Customers include newlyweds, honeymooners, and even bachelorette parties. Brides are directly provided silk nightgowns and nighties, but the bachelorette market also includes personalized bridal party sets, robes, and pyjamas. In order to boost sales, manufacturers are also improving their distribution networks. The market is anticipated to experience rising sleepwear adoption over the course of the forecast years as a result.

Opportunities:

A survey conducted in the United States found that 13% of males sleep in pyjamas or nightgowns, while 31% wear underpants and another 31% sleep naked. Women wear pyjamas or nightgowns in 55% of cases, which were listed under the same category. Therefore, there are plenty of prospects for international businesses and industry participants to seize the current trends in the global sleepwear market.

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Market coverage

•Available market numbers - 2022-2028
•Base Year - 2021
•Forecast Period - 2022-2028
•Segments covered - By Type, By Fabric Type, By End Users, By Distribution Channels.
•Competitive Landscape CHRIS & CAROL (US), Mono B (US), AMERICA & BEYOND (US), Yellow Cabbage Wholesale (US).

Market Segmentation

By Type
• Top-wear
• Bottom-wear
• Nightdresses/Gowns
• Sleepwear Set

By Fabric Type
• Cotton
• Silk
• Synthetic
• Merino Wool
• Others

By End Users
• Men
• Women
• Kids

By Distribution Channels
• Online
• Offline

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Major Key Players Considered in the Market

• CHRIS & CAROL (US)
• Mono B (US)
• AMERICA & BEYOND (US)
• Yellow Cabbage Wholesale (US)
• BEWICKED (US)
• Calvin Klein (US)
• Synerg (India)
• organicandmore.com (India)
• ERTEN (Turkey)
• Marks and Spencer plc (UK)
• NASTYGAL.COM LTD. (US)
• Victoria's Secret (US)
• Jockey (US)
• Selfridges & Co. (France)
• Guccio Gucci S.p.A (Italy)
• PVH Corp. (US) and others major key players.

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Key Industry Developments In Sleepwear Market

In August 2020, Tommy Hilfiger, which is owned by PVH Corp. declared Make it Possible, a bold attitude towards environmental and social sustainability that fortifies the organization's commitment to creating fashion that 'Wastes Nothing and Welcomes All'. With Make it Possible, Tommy Hilfiger is initially pledged to 24 ambitious targets centered around circularity and inclusivity, outlined across four pillars towards 2030.

In November 2019, M&S and creative agency ODD made the "Go Pyjamas" advert following the huge consumer and colleague response in customer testing to "Go Jumpers." The advertisement follows the same simple premise with the whole family having some fun and jumping around in festive PJs to House of Pain's "Jump Around".

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