Over The Top Content (OTT) Market 2019 – 2023 Global Key Players: Apple, Inc, Facebook, Google, Inc, Netflix, Inc, Tencent Holdings Limited, ActiveVideo Networks, Inc, Brightcove Inc

Market Scenario:
Over-the-top services including voice telephony, SMS, television, etc are basically potential substitutes for traditional methods of telecommunications. OTT is a term used for delivery of content over the internet, without having to subscribe to cable or dish TV.

It was just a couple of years that OTT platforms made their presence felt in the market, providing video content over the Internet. And now, over-the-top content is an ongoing trend that is immensely growing. This trend is expected to expand with a robust roster of content over the upcoming years.

With the audience becoming increasingly diverse, the content has emerged as the undisputed king, not just in a proverbial sense, but even in terms of what clicked with the audience. As a result, OTT is overpowering traditional telecom providers and cable networks making them face a setback. The global over the top content market is growing rapidly, all thanks to the growing number of players in the OTT platforms.

Acknowledging the outstanding growth, the market is witnessing currently, Market Research Future (MRFR) in its recently published study report asserts that the global Over The Top Content (OTT) Market will reach over 87 BN USD by 2023, registering a staggering double- digit CAGR of 14% from 2017 to 2023.

Content personalization is a primary driving force behind the growth of the OTT content market. Moreover, the data-driven approach for creation of content keeping the preferences of intended audiences in the view which saves an immense amount of time spent searching a specific content drives the popularity of OTT. Additional driving forces positively impacting the growth of the OTT market include technology, payments, and partnerships.

Furthermore, Dynamic Ad Insertion (DAI) an innovation with its new, relevant, demographically focused on advertisements that are embedded progressively from the server itself on all stages is supporting the market growth, changing the manner in which promoters contact the clients. Instead of serving a similar promotion to every client, DAI makes it feasible for sponsors to give focused on advertisements that would be increasingly able from the client’s point of view.

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Major Key Players:
Some of the leaders in the market are Facebook (U.S.), Apple, Inc. (U.S.), Google, Inc. (U.S.), Tencent Holdings Limited (China), Netflix, Inc. (U.S.), ActiveVideo Networks, Inc. (U.S.), Hulu LLC. (US), Brightcove Inc. (US), Microsoft Corporation (U.S.), Limelight Networks, Inc. (India), Nimbuzz (Netherlands), and Roku, Inc. (USA)among others.

Over the Top (OTT) Content Market Segments:
MRFR has segmented the report into four key dynamics for an easy grasp;
• By Content Type: Voice over IP (VoIP), Texts & Images, and Music streaming among others.
• By Deployment: On-Cloud and On-Premise among others.
• By Device/Platform: Gaming consoles, Smartphones & Tablets, Smart TVs, and OTT streaming devices among others.
• By Regions: Europe, North America, Asia Pacific, and Rest-of-the-World.

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Over the Top (OTT) Content Market Geographical Analysis:
The North American region is projected to retain its dominance over the global over-the-top content market. Factors such as the high-speed data connectivity, the presence of well-established content providers, and the proliferation of smart connected devices like smartphones are fostering the market growth in the region.
The over-the-top content market in the Asia Pacific region heading with the rise in OTT content providers is expected to show positive growth over the forecast period.

India among other Asian countries is becoming a hub for foreign investors of OTT platforms owing to the dropping prices of smart connected mobile devices and the proliferation of OTT platforms. OTT platforms have been sweeping the Indian market with great content

As data prices and device costs for smartphones have fallen, India has emerged as a key market for over-the-top (OTT) content, attracting players across the spectrum to set up shop.

While global streaming giants such as Netflix and Amazon Prime Video have developed exclusive content, Chinese live-streaming apps, including Bigo Live, TikTok, and Toutiao-backed Helo, have garnered huge popularity in the Indian market.

The last year has turned out to be one of the big wonders for OTT platforms in India with the growing number of OTT players that grew about 4-fold within the last six years, and now there are around 32 players at present.

OTT Content Market Competitive Analysis:
The highly competitive Over the Top Content market appears to be fragmented characterized by the presence of several large and small-scale players. Well-established players incorporate strategic initiatives such as acquisition, collaboration, partnership, expansion, and product launch in order to gain a competitive advantage and to maintain their positions in this market.

These players are focusing on improving their market performance, expanding by acquiring promising companies in the fast-growing markets.

Browse Full Report Details @ https://www.marketresearchfuture.com/reports/over-the-top-content-market-2912

Industry/Innovation/Related News:
January 02, 2019 –-- Roku, Inc. (US), a publicly traded company manufacturing a variety of digital media players allowing access to the Internet-streamed video or audio services through televisions, announced the expansion of its content offering with subscriptions to premium OTT services.

The company confirmed that it is adding subscriptions to premium OTT services to its Roku Channel that will allow the users to subscribe to over 25 services, including Showtime, Starz and Epix. The Roku Channel is the company's own content platform, which already offers a range of free, ad-supported entertainment. The addition of subscription content is the company's latest attempt to monetize its platform further, moving away from hardware sales to more service and advertising revenues.

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This release was published on openPR.