openPR Logo
Press release

Innovative RESMARK Systems Leverages Social Media Tools With Satisfied Customers to Create Volunteer Marketers

10-22-2010 07:56 AM CET | Media & Telecommunications

Press release from: RESMARK Systems

SALT LAKE CITY, Oct 22, 2010 – RESMARK Systems http://www.resmarksystems.com/ a forward-thinking provider of tour operator software, is using the age-old art of word-of-mouth, viral advertising to enhance exponentially the results of social media, blogging and email marketing. In so doing it is turning satisfied clients into volunteer marketers.

A collaboration between RESMARK Systems, Compendium (provider of corporate content creation software), and ExactTarget (provider of email messaging software) has effectively shown how social media, blogging and email marketing can be done on a daily basis to stimulate inquiries and bookings.

Here’s how it works, explained Brandon Lake, founder of RESMARK Systems and Jay Baer, founder of Convince & Convert, a social media strategy consultancy.

Friends return home after taking an awesome trip with a tour operator using RESMARK Systems. The RESMARK software automatically sends the guests a well-designed, personal and compelling email (powered by ExactTarget) asking them to share their story and photos on an online form the client provides. The client receives the response and within minutes scans the content before posting the guest’s story and photos to the company’s blog, which resides on Compendium software.

Baer explains, “Compendium is a uniquely powerful blogging platform because it creates separate, “compended” blogs for each keyword. Thus, your company doesn’t really have one blog, it has hundreds of keyword-focused blogs. Consequently, if someone searches for Colorado River whitewater rafting on Google, they’ll likely find that version of a client company’s blog, which contains only posts about Colorado River whitewater rafting.” The beauty of it explains Baer, is that “the software automatically harvests and organizes topically similar posts for maximum search effectiveness.”

Once the stories are reviewed, approved and posted on the blog, RESMARK automatically triggers another email asking the author to share the story link on Facebook, Twitter, and elsewhere. This becomes the viral component as trip participants invite friends, family and co-workers to check out their vacation exploits and photos.

“The wonder of this system,” said Lake, “is that once it’s set up and the business rules determined, you spend almost no time managing the program. A client can scan the stories before pushing them live on their blog. They continue to interact with guests and alumni on Facebook and other places, but it’s very little work day-to-day.”

Baer said the program works because it’s rooted in helpfulness, not marketing.

“Guests want to share their story. RESMARK is enabling that desire with a well-timed email nudge,” he said. “It gives fans an appropriate assignment. The story collection form doesn’t require a long account or video clip. Guests type their story, upload a photo if they want, and add their name and address. That’s it.”

It effectively counters the belief that social media and quality content creation have to be a huge time commitment explains Baer. “This program definitely requires some set up and integration work that goes well beyond the norm. But after that, your company spends only a few minutes a day on oversight and interaction.”

Based on successful tests and a proven model, RESMARK has now packaged the integration, making it available to tour operators globally.

About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, call 888.737.6275 or visit www.resmarksystems.com.

About Jay Baer
Jay is one of the world’s most popular social media authors and speakers. He is the co-author of the book The Now Revolution, to be published in early 2011 by John W. Wiley & Sons. A founder of five companies, Baer has worked with more than 700 businesses on digital marketing and social media strategy, including Nike, Proctor & Gamble, Cadbury, Arizona Cardinals, Marriott, and more than 25 of the Fortune 1000. Currently, Baer directs Convince & Convert, a social media strategy consultancy that works with corporate clients and public relations firms on maximizing the impact of social media participation.

For media inquiries, interviews and photos please contact Widness & Wiggins PR:
Sara Widness: 802.234.6704 / sara@widnesspr.com
Dave Wiggins: 303.554.8821 / dave@travelnewssource.com
Website and portfolio of past releases: http://www.travelnewssource.com/

About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, call 888.737.6275 or visit www.resmarksystems.com.

7258 Racquet Club Drive
Salt Lake City, UT 84121

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Innovative RESMARK Systems Leverages Social Media Tools With Satisfied Customers to Create Volunteer Marketers here

News-ID: 148908 • Views:

More Releases from RESMARK Systems

Adventure Tour Operators Scramble to Resmark Systems Tour Operator Software To I …
SALT LAKE CITY, Mar. 9, 2011 – A major sign of economic recovery within the travel industry is new tour operator investment in reservation and marketing software systems. One of the fastest growing players in integrated back office automation is Resmark Systems Tour Operator Software http://www.resmarksystems.com/. In the past four months they have added 21 new clients. Brandon Lake, Resmark Systems founder, noted that tour operators ranging from two to
Resmark System’s Tour Operator Software Helps Secure Bookings and Revenue Stre …
SALT LAKE CITY, UT, Nov 2, 2010 – Long Point Eco Adventures www.lpfun.ca in St. Williams, Ontario, Canada is best known for its Zip Line Canopy tour involving eight zip lines, two suspension sky bridges and a 40’ rappel at the end of the course. However, thanks in part to a powerful back office reservation system, the company has set an aggressive course for expansion. Steve Martin, manager, reflected that the
Adventure Tour Operators Surveyed on Use of Social Media – ‘Travel, Tweets & …
SALT LAKE CITY, Sept. 29, 2010 – A newly released travel industry survey asks the questions; how important is social media to adventure travel tour operators and how are they using it? “As the first study of this scale ever conducted with this specific market, we’ve discovered some very interesting findings,” said Brandon Lake, founder of Resmark Systems that with the 600-plus-member Adventure Travel Trade Association and Convince & Convert, a
Far Flung Outdoor Center Selects Resmark Tour Operator Software For Continued Bu …
SALT LAKE CITY, UT Sept. 29, 2010 -- Resmark Systems, comprehensive tour operator software created by tour operators, announced that Far Flung Outdoor Center in Terlingua, TX, has selected Resmark software to manage their expanding outdoor recreation business. Far Flung offers river rafting, canoeing, ATV and Jeep rentals, as well as guided hiking tours and lodging in the Big Bend National Park. Greg Henington, owner/operator, Far Flung Outdoor Center and

All 5 Releases


More Releases for Baer

High Performance Brake System Market to Witness Huge Growth by 2023-2029 | Wabco …
The Latest research study released by HTF MI "Global High Performance Brake System Market with 120+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know-how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint, and status. Understanding the segments helps in identifying the importance of different factors that aid market growth. Some of the Major Companies covered in this Research
Honeycomb Market to See Huge Growth by 2028 | Tubus Baer, Corinth Group, Argosy …
The Honeycomb Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2023-2028). The assessment provides a 360° view and insights, outlining the key outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions for improved profitability. In addition, the study helps venture or private players in understanding the companies
Wealth Management Market: 3 Bold Projections for 2020 |UBS, Credit Suisse, Juliu …
A new independent 44 page research with title 'Switzerland Wealth Management: HNW Investors 2019' guarantees you will remain better informed than your competition. The study covers geographic analysis that includes regions like North America, Europe, Asia-Pacific, Middle East and Africa, South America. and important players/vendors such as UBS, Credit Suisse, Julius Baer, Swissquote. With n-number of tables and figures examining the Wealth Management, the research gives you a visual, one-stop
Julius Baer Market Growth Strategy Analysis by Nomura, Siam Commercial Bank, Jul …
This profile is a comprehensive analysis of Julius Baer’s private banking operations. It offers insight into the company’s strategy and financial performance, including key data on assets under management. Customer targeting and service proposition are covered, as are product innovation and marketing activities. Headquartered in Zurich, Julius Baer is a Swiss private bank that provides clients with a range of wealth management services. Julius Baer’s business is organized into five regions:
Growth Outlook: Thin Film Material Market By Key Players: Hanergy, Kaneka, Masda …
Qyresearchreports include new market research report Thin Film Material to its huge collection of research reports. The global market for Thin Film Material has been inspected on a few flow that have formally influenced the improvement of the market in a few ways. The report furthermore voices unmistakable experiences and data identifying with the global Thin Film Material market. The inside purpose of the report is to detail out certain positive
Global Compact Disc (CD) Market 2017 SONY, Ritek, Philips, Maxcell, BenQ, Moser …
Top Key Vendors Analysis Of "Compact Disc (CD) Market" analysis Report includes Mitsubishi Kagaku Media, SONY, Ritek, Unis, Philips, Maxcell, Newsmy, BenQ, Deli, Panasonic, Sanwa Denshi, Moser Baer. A market study supported across the world, recently additional to the repository of marketing research, is titled ‘Global Compact Disc (CD) Market 2017’. The analysis report analyses the historical further because the gift performance of the worldwide Compact Disc (CD) trade and