Two-wheeler ECU Market Sees Promising Growth during 2017 - 2027

A two wheeler electronic control unit (ECU) is an embedded system that controls one or more of the electrical system or its subsystems. The ECU is a vital component of the engine management system as it collects all the necessary information for the engine. It is an electronic programmable chip with pre-installed programs which implements various demands on an engine, such as maintaining proper air fuel ratio, position of the accelerator pedal, etc. Growing demand for driver safety systems, such as ABS (anti-lock brake system) and MSC (motorcycle stability control), coupled with the evolution of more convenient driving options is leading to global switch from mechanical and hydraulic systems to electronic or hybrid substitutes. Growing demand for powered two wheelers, due to their fun riding experience, comfort and greater fuel efficiency, is expected to drive the market for two wheeler electronic control units across the globe during the forecast period.

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Two-wheeler ECU Market: Dynamics

Growing preference for two wheelers over four wheelers among daily commuters (two wheelers deal better with high traffic congestion) is expected to be the key driver propelling the growth of the global two wheeler ECU market. Increasing replacement of mechanical and hydraulic systems with electronic or hybrid systems is another major factor driving the growth of the global two wheeler ECU market. Rapidly growing technology in two-wheeler vehicles will further fuel the demand for convenient and safe driving systems. The dynamic forces responsible for this continuous growth in terms of technology are -- ever-growing requirement of reducing emission exhaust, demand for better safety designs and improved fuel efficiency and providing more information to the drivers. Electronic components and systems implemented in two-wheelers help in giving comfortable as well as convenient riding experience to the riders. This is the main reason behind the rapid electrification of components.

The ongoing trend gaining momentum in the two wheeler ECU market is smartphone connectivity in two-wheeler diagnostics. The latest innovation in the digital electronic control unit developed by Robert Bosch GmbH is an advanced technology which combines control of fuel injection and ignition into a single unit and allows the system to be connected with a smartphone. This will enable the driver to have all the information about the engine, such as speed of the vehicle, fuel consumption and route distance on their smartphone, while taking the ride.

The two wheeler segment is expected to continue its significant growth path during the overcast period. With latest technologies entering in the market, the competition among the players is rising intensely, which in turn, might affect the profit margins for the manufacturers.

Two-wheeler ECU Market: Segment

The global two wheeler ECU market can be segmented on the basis of product type, vehicle type and by sales channel.

By product type, the global two wheeler ECU market can be segmented as:

Powertrain Control Module (PCM)
Transmission Control Module (TCM)
Brake Control Module (BCM)
Body Control Module (BCM)
Others
By vehicle type, the global two wheeler ECU market can be segmented as:

Mopeds
Motorcycles
Scooters
By sales channel type, the global two wheeler ECU market can be segmented as:

Original Equipment Manufacturer (OEM)
Aftermarket
Two-wheeler ECU Market: Regional Outlook

Growing popularity of gearless scooters, especially among women, is expected to drive the demand for two wheelers across the globe. Owing to crowded traffic conditions in various countries, such as China and India, the demand for two wheelers is expected to rise in the Asia Pacific region during the forecast period. The presence of major two wheeler companies, such as Honda, Suzuki, Yamaha, etc., in Japan makes the country a significant market for two wheelers. Stringent norms and regulations regarding emission exhaust in countries of North America and Europe will propel the demand for more efficient control systems in two wheelers..

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Two-wheeler ECU Market: Key Participants

Examples of some of the market participants identified across the value chain of the global two wheeler ECU market include:

Bosch
Denso
Delphi Automotive
Continental
lnfineon Technologies

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