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3 Birds Marketing Announces Official Launch of Integrated Marketing Platform

10-14-2010 04:10 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: 3 Birds Marketing

3 Birds Marketing Announces Official Launch of Integrated

3 Birds Marketing, LLC, a Chapel Hill-based interactive marketing agency, is proud to announce the official launch of their integrated marketing platform. Services including email marketing, engagement websites, direct mail marketing, social media marketing, reputation monitoring and management, text solutions, data mining, data visualization, multi-channel targeted campaigns and comprehensive analytics are now available to clients nationwide. 3 Birds has also built a technologically advanced yet easy-to-use interface for their clients to track all of their marketing activities in one place. The company plans to debut their wide range of service offerings at the Digital Dealer Conference & Exposition in Las Vegas from October 12 to 14.

3 Birds got its start in San Ramon, Calif., in late 2009. Founders include Layton Judd, Kristen Judd and Leonard Wohadlo, who are all familiar with new business ventures. Layton is an experienced business-to-business executive with a love for startups that began long before he co-founded izmocars, now a successful automotive marketing company. Kristen is a member of the California Bar and former founder of the Bustamante, Gilg, Rahn, Judd, Schultz and Meier law office in San Francisco. Leonard successfully founded and nurtured six new business ventures before joining 3 Birds. The first business vertical that 3 Birds serves is the automotive industry, due to the extensive experience in the field within the organization.

“Digital Dealer is a great first conference for 3 Birds to introduce ourselves to the automotive world,” Layton said. “Each year, the conference attracts over 1,000 automotive industry professionals who understand the digital world and want to seamlessly incorporate it into their daily business, and 3 Birds’ marketing solutions are innovative and sure to attract the attention of the industry.”

The startup has grown significantly since relocating to Chapel Hill. 3 Birds currently employs 14 Triangle residents with plans to grow to 40+ employees within the next year. Their newly-renovated office space in the heart of downtown Chapel Hill is located at 321 W. Rosemary Street. Marketing solutions are delivered through the 3 Birds’ custom software platform which was developed on top of the powerful Alterian platform and is powered by Alterian’s Customer Engagement Solutions. 3 Birds was also selected as a Microsoft BizSpark company. After making these substantial investments in their team, technology and infrastructure, the agency is rapidly expanding their client base. The debut of their user interface will set 3 Birds apart as a leader in the automotive marketing space through their advanced technology and excellent client services.

“Alterian and 3 Birds Marketing share the same vision of businesses amassing and analyzing data, managing content and delivering multi-channel campaigns through a robust marketing platform that will continue to evolve and expand as customer touchpoints do,” said Michael Fisher, Senior Vice President of Sales and Marketing at Alterian. “What 3 Birds is doing with the Alterian technology is incredibly exciting to watch because their talented developers are customizing the platform and creating an intuitive user interface with cutting edge technology to make this level of integration scalable and accessible to medium sized businesses in a way it has not been until now. I am confident that with the technology 3 Birds has developed and the addition of their agency services, they will revolutionize the way automobile dealers and other business verticals coordinate their marketing efforts.”
3 Birds will have six team members in attendance at the Digital Dealer Conference & Exposition (Booth #901). The team will be offering demos and answering questions about their marketing solutions for auto dealers throughout the conference. They plan to increase sales and visibility within the industry during their first tradeshow appearance.

3 Birds Marketing is an interactive marketing company based out of Chapel Hill, N.C., specializing in email, web and social media marketing. 3 Birds offers an integrated marketing and communications platform that creates a comprehensive marketing loop for clients that promotes customer engagement, delivers better qualified leads, increases conversions, and provides marketing analytics and data. To find out more, visit, call us at (888) 391-7565 or contact Kristen Judd at You can also visit our blog at

Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at

3 Birds Marketing
321 W. Rosemary Street
Chapel Hill, NC 27516
(888) 391-7565

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