Account-based Marketing Software Market Increasing Demand with leading players, Revenue Growth, Industry Share, Forecast 2026

The report "Account-based Marketing Software Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026" gives complete assessment of the latest trends, challenges of market.

The objectives of this study are as follows:

• To define, describe, and forecast the " Account-based Marketing Software " market by type, application, component, delivery model, end user, and region
• To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
• To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
• To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
• To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World (RoW)
• To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies

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Account-based marketing (ABM) software realigns sales and marketing departments away from overall branding and lead generation strategies by recognizing high-quality target accounts through the execution of a personalized marketing strategy. ABM software provides tools to automate and decrease the extensive process of recognizing prospects and offering the right assets to develop proper accounts. The software allow users to create highly skilled leads, increase customer lifetime value, craft personalized buying journeys, and build additional opportunities for in-pipeline accounts. ABM software enables users to combine prospect data with real-time customer experience technologies in order to facilitate an account-based marketing strategy. This allows organizations to align sales and marketing teams toward a firm’s goals. ABM tools can be utilized to obtain new accounts, support existing and promising accounts, and grow enterprise accounts.

Account-based marketing software market is gaining traction as it provides new ways for B2B marketers to manage strategic customer engagement. Account-based marketing plays a key role in enhancing business within prevailing customer accounts. In instances with slow initial sales, it is reported that account-based marketing provides an increase in the long-term value of the customer. ABM can also be implemented for crucial prospect accounts for the first sale. For instance, Northrop Grumman deployed ABM software to achieve the completion of a successful US$ 2 Bn deal. Thus, increase in demand for ABM by organizations to enable sales and marketing team to close more deals by targeting specific accounts is expected to drive the market during the forecast period.
However, the implementation of account based marketing tools requires substantial investment of resources and times. There is also an exclusive buy-in period for the software. These factors are expected to restrain the market during the forecast period. Vendors need to choose the right accounts to target, and they need to create the right content to nurture such accounts. These solutions enable sales and marketing alignment. When both teams are dedicated on the account level, it is easy to synchronize their qualification standards, messaging, and reporting practices.

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The global account-based marketing software market can be segmented based on deployment, end-use industry, type, and region. Based on deployment, account-based marketing software market can be categorized into cloud and on premise. In terms of solution, account-based marketing software market can be classified into predictive sales analytics and sales intelligence, lead management and marketing automation, and content personalization and content marketing. Based on end-use industry, the market can be classified into automotive, IT & telecom, media & entertainment, and others.
In terms of region, the global account-based marketing software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Account-based marketing software market in countries such as the U.K. and the U.S. is expected to expand at a rapid pace during the forecast period, due to a rise in the adoption of cloud solutions in these regions. Account-based marketing software market helps in the automation of marketing functions. It helps manage the large amount of publicly available data on customers and market trends through digitization. The ability for B2B marketers to implement ABM software is increasing exponentially.  
Account-based marketing software market adapts demand generation and messaging for a definite set of accounts to confirm relevance and value for them and for their sales. Key players operating in the global account-based marketing software market include Terminus Software, Inc., mrp, Everstring, D&B Hoovers (Avention), EverString Limited, LeanData Lead2Account Matching Engine, Groove, Seismic, DEMANDBASE, INC., DataFox Inc., Marketo, Inc., Engagio Inc., and Radius Intelligence Inc.. Major players are executing several strategies such as partnerships, acquisitions, R&D investments, production innovation, and others in order to remain competitive in the market. For instance, in July 2016, Avention introduced advancements to its OneSource platform to drive sales and marketing efficiency.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
• Market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis
The regional analysis covers:
• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:
• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the market
• Recommendations to companies for strengthening their foothold in the market   

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