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Polish PPE-Market Underestimated

09-27-2010 10:18 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: macrom Marketingresearch & Consult

/ PR Agency: ++49 2204 58 66 0

Up to now the volume of the Polish market for personal protective equipment (PPE) was underestimated as today domestic manufacturers have a limited insight in market development and Western manufacturers are lacking an overview due to their supply into the upper price category mainly. The Polish retailers for PPE are very fragmented and serve the market locally. Thus also on this level there is no easy way to determine market structures.

Nevertheless macrom, a research institute specialized in the PPE market has succeeded to describe the market in its sale, turnover and distribution structure in detail. This was achieved by close contacts to Western and Polish manufacturers as well as to Polish importers and retailers reporting their internal data. By help of these precise sales figures and turnover it was possible to calculate the Polish PPE-Market on a reliable basis.

The survey offers information about the nine segments of the Polish PPE market:

 Head Protection
 Eye Protection
 Hearing Protection
 Respiratory Protection
 Hand Protection
 Protective Clothing
 Foot Protection
 Skin Protection
 Fall Protection

In total 84 product groups were analysed, giving an insight on traded volumes, sales figures and average prices. Additionally, for each segment market development, turnover by target groups and the share of domestic / Western and Asian products are indicated.

After a period of growth the Polish market was hit as all other EU members by the financial and economic crisis in 2009. Effects here were mainly on the level of average prices as sales volumes remained relatively stable. After a growth of 5.5% in terms of value from 2007 to 2008 the market decreased quite moderate by -9.7% in 2009.

macrom Marketingresearch and Consult is a research institute specialized in international special markets. By help of an adapted mix of methods, macrom creates market transparency in single or multi client projects.

macrom Marketingresearch & Consult
Kölner Str. 6
51429 Bergisch Gladbach
Germany

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