Press release
Marketing Automation Software Market Is Booming Worldwide | HubSpot, Marketo, Act-On Software, Salesforce.com
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Scope of the Study
The Marketing Automation Software assists sales personnel in identifying and increasing leads quickly when compared to traditional methods and process approaches. The progress on any of the generated leads can be tracked as well. The marketing team uses this data, and depending on the feedback, they can either create a new campaign or alter an existing campaign to achieve better results.. The market study is being classified, by Application (Campaign Management , Email Marketing , In-bound Marketing , Lead Management , Mobile Application , Social Media Marketing and Other) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America) , Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific) , Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe) , MEA (Middle East, Africa) , North America (United States, Canada, Mexico) .
Key Players:
HubSpot (United States) , Marketo (United States) , Act-On Software (United States) , Salesforce.com (United States) , Adobe Systems (United States) , Oracle (United States) , Infusionsoft (United States) , IBM (United States) , Cognizant Technology Solutions (CTS) (United States) , ETrigue (United States) , GreenRope (United States) , Hatchbuck (United States) , IContact (United States) , Inboundio (Australia) , LeadSquared (India) , MarcomCentral (United States) and Salesfusion (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are SALESmanago (Poland) , SAP (Germany) , SAS Institute (United States) , Eloqua (Canada) , SharpSpring (United States) and Teradata (United States).
The intensity of rivalry in the global marketing automation software market is high. With the emergence of high demand for marketing software, vendors are either launching new products or aggressively upgrading their current platform features. Further, various mergers and acquisitions are also making the competition tough
Market Drivers
Ease of Connecting with Potential Customers and Reduced Costs
Growth in Marketplace and Marketing Channels
Increase in Accountability of Different Teams
Simplifies organizational and marketing tasks
Market Trend
Dynamic campaign management
Emergence of account-based marketing
Restraints
Presence of Alternatives
Security Issues
Opportunities
Future marketing automation platforms are expected to be more intelligent and capable of accommodating more specialized applications through predictive integrations, thus making automation platforms more usable for delivering relevant recommendations to marketers
Market Leaders and their expansionary development strategies
SMTP, Inc., a global provider of email delivery services, entered into two separate agreements for the accretive and strategic acquisitions of GraphicMail and SharpSpring, a move to strengthen SMTP's position as a leading integrated marketing technology and services provider focused on delivering customer success
HubSpot announced that its Sales Partner Program is now available in Latin America. The program launched in February 2017, aims to help sales coaches, business consultants, and CRM implementation companies generate business and retain their clients
Key Target Audience
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
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Table of Contents
1 Market Overview
1.1 Marketing Automation Software Introduction
1.2 Market Analysis by Type
1.3 Market Analysis by Applications
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2013-2023)
1.4.1.2 Canada Market States and Outlook (2013-2023)
1.4.1.3 Mexico Market States and Outlook (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2013-2023)
1.4.2.2 France Market States and Outlook (2013-2023)
1.4.2.3 UK Market States and Outlook (2013-2023)
1.4.2.4 Russia Market States and Outlook (2013-2023)
1.4.2.5 Italy Market States and Outlook (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2013-2023)
1.4.3.2 Japan Market States and Outlook (2013-2023)
1.4.3.3 Korea Market States and Outlook (2013-2023)
1.4.3.4 India Market States and Outlook (2013-2023)
1.4.3.5 Southeast Asia Market States and Outlook (2013-2023)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2013-2023)
1.4.4.2 Egypt Market States and Outlook (2013-2023)
1.4.4.3 Saudi Arabia Market States and Outlook (2013-2023)
1.4.4.4 South Africa Market States and Outlook (2013-2023)
1.4.4.5 Nigeria Market States and Outlook (2013-2023)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1.1 Business Overview
2.1.2 Marketing Automation Software Type and Applications
2.1.3 Marketing Automation Software Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Marketing Automation Software Market Competition, by Manufacturer
3.1 Global Marketing Automation Software Sales and Market Share by Manufacturer (2016-2017)
3.2 Global Marketing Automation Software Revenue and Market Share by Manufacturer (2016-2017)
3.3 Global Marketing Automation Software Price by Manufacturer (2016-2017)
3.4 Market Concentration Rate
3.4.1 Top 3 Marketing Automation Software Manufacturer Market Share in 2017
3.4.2 Top 5 Marketing Automation Software Manufacturer Market Share in 2017
3.5 Market Competition Trend
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