Global Weight Management Market Precise Study on Factors, Drivers and Key Players Strategies Analyzed Till 2028 || Top Market Participants- General Mills, Groupe Lactalis S.A., Kellogg Co., Kraft Heinz Company, Mars, Incorporated, Mondelez International,

Tier 1 companies account for a significant share of the weight management market. The leading players, including Danone S.A., General Mills Inc., Groupe Lactalis S.A., Kellogg Co., Kraft Heinz Company and Nestle S.A. collectively account for a revenue share of more than 45% of the overall weight management market.

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Sales and distribution strength of these companies is relatively higher with considerable presence across developed countries of Europe and North America, with key strategies being expansion through strategic acquisitions and weight management portfolio  enhancement. For instance, Yakult Danone India, a joint venture between Danone S.A and Yakult Honsha Co Ltd., is further expanding its weight management product portfolio with addition of Yakult Light. Kellogg Co., has launched vegan and organic cereals with “no-added-sugar” in 2017 to cater to consumer demand for healthy diet and plant-based weight management food products.

Proactive Consumption and Healthy Aging Fuel Demand for Weight Management Food

Sustainable and long-term health and wellness has gained significant traction as consumers of all age groups are inclined toward the trend. According to United Nations’ World Population Prospects report, 2017 revealed a count of over 960 million people in 60 year age group and the count is likely to double by 2050. Additionally, over 80 percent adults in the 60-65 years age group have at least one chronic ailment or disorder, according to National Council of Aging (NCOA). Chronic disorders such as diabetes, hypertension, and heart disorders among individuals are expected to increase, reveals NCOA. Growing health concerns associated with these disorders has generated a sense of proactive consumption of healthy food such as weight management packaged food products.

Popularity of Keto and Paleo Diets Presenting New Avenues for Weight Management Food Products

Growing health conscious population has triggered the consumption of low carb diet using keto and paleo diets. Health conscious consumers are engaged in weight management, particularly weight loss using low carb diets such as keto and paleo, with keto reaching the third position in diet trends according to US National Survey. The growing adoption of keto and paleo diets have significantly boosted the consumption of various weight management foods such as oats, legumes, nuts and flax and chia seeds. Further, adoption of keto and paleo diets is complemented by increasing inclination of individuals toward latest dietary trends, which is expected to contribute to the overall sales of weight management food.

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Natural Weight Management Foods Gains High Traction

Rising concerns regarding side effects of chemicals used in weight management food products are influencing demand for natural variants. This has largely influenced the consumption of plant-based and animal-based food products as compared to artificial counterparts. Consumption of natural food products is expected to grow in the coming years as they provide higher quantity of natural antioxidants, promote decrease in LDL cholesterol, reduction in heart diseases and diabetes.  

Competitive Landscape

The report on weight management market includes detailed competitive assessment covering profiles of major companies involved in production. Various facets of competition including SWOT analysis, weight management portfolio analysis, new developments, mergers and acquisitions, and key strategies are covered. The report on weight management market has profiled companies such as Danone S.A., Nestle S.A., General Mills Inc., and Marc Incorporated.

Companies in the weight management market are venturing into collaborations to expand their reach in international markets to offer new products. For instance, a 50:50 joint venture between Danone S.A and Yakult Honsha Co. Ltd., was initiated in 2018, to from Danone Yakult, in a bid to market probiotics as a part of balanced diet.

New product launch to enhance revenue generation has been an integral strategy of weight management food companies. In June 2018, General Mills Inc., introduced high protein and low sugar yogurt – a new addition in its dairy based weight management packaged food. In 2018, Nestle S.A introduced new desserts with different flavors – the KITKAT Mini Moments – in Middle East. In 2018, Pepsi Co, Inc., re-launched Quaker Cereals in United Kingdom with less sugar content.

Weight management packaged food companies are also involved in acquisitions and takeovers to enhance their global footprint and product line extension. In 2017, Mars Incorporated acquired minority stake in Kind – a snack bar company. In the same year, it also acquired Preferred Brands International to offer healthy convenience foods.

Market Structure

The weight management market is segmented in detail to cover every angle of the marketplace. The weight management market is segmented on the basis of product type, by source, by processing type, by form, by nature, by distribution channel and by region.

Analysis on various weight management food products such as grains and flours, beans and legumes, nuts, seeds, bakery & confectionaries, snacks & savory, dairy products, frozen meals, sauces, dressings & condiments, and soups. In processing category, weight management is classified into minimally processed weight management food, ultra-processed weight food and processed culinary products. Various sources such as plant based, chicken based, beef based, and sea-food based are discussed. Ready-to-eat and frozen forms of weight management food are covered in segmentation. By nature, analysis on organic and standard weight management food is covered and by distribution channel, HoReCa, modern trade, specialty stores, convenience stores and online retailers are covered.

Assessment of weight management food market across North America, Latin America CIS & Russia, Europe, Japan, Asia Pacific excluding Japan (APEJ) and Middle East and Africa (MEA) is included.

Research Methodology

The weight management market report is drafted using a robust research process comprising of secondary and primary methodologies. Combination of information from these methodologies along with external sources is carried out to obtain highly accurate data on weight management food using the triangulation method.

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