Overcoming the Advertising Challenges of Time and Space

A broadcast commercial can last from 15 to 60 seconds, a print advertisement may be limited to a few lines or even to a number of characters, and a full page ad, while allowing more space for your message, can be very expensive.
On the Internet, the time/space limitation is even more critical. The window of opportunity to get your message noticed is open for about 7 seconds, and the scales are weighed in favor of the Web site visitor. She has total control of the mouse, her patience in measured in nanoseconds and there are hundreds of alternate choices at her fingertips.
If you expect to have a fighting chance for her business, you must accomplish three goals:
Get her to notice your advertisement.
Keep her interested by building excitement.
Encourage her to take the next step.
However, before I get to the details, it helps to understand the dual way in which words affect our psyche.
Words can lift our spirits, give us hope, and fire us into a fit of rage or ecstasy. That's because words normally have two meanings: the generally accepted meaning as defined in the dictionary, and the connotative or secondary meaning that is exclusive to the reader or listener.
When you think of the word "home" for example, you instinctively understand it to mean a place of residence. But on another level you may be overcome with a feeling of relaxation, comfort and security because of what that word represents to you emotionally.
Someone else's secondary image may make them anxious and stressful because of unpleasant events they associate with home. The same word, same intellectual understanding, but different emotional responses.
As a result of understanding these two basic ways in which words and images affect us, different advertising approaches have evolved, aimed at one or the other. They have all become part of the arsenal of gimmicks, tricks and strategies that assaults our senses on a daily basis.
With that said, let's look at some practical ways to apply this new understanding to achieve the goals I mentioned earlier.
1. Get her to notice your advertisement.
Your headline, hyperlink, lead-in or banner should be an attention-grabber. Keep in mind that your potential customer is looking for answers to questions and solutions to problems, so begin there.
Here are some examples:
"Could you use a new idea to advance your business?"
"Double your article output in half the time!"
"Fight wrinkles from inside out."
"Say goodbye to those unwanted pounds!"
"Start earning extra $$$ today!"
With banners you can enhance your message using font size and style, color, images and animation. An animated banner gives you the ability to say more in the same fixed space, but you must take care not to overdo the flashing and scrolling features.
(Complete Article here http://totalresalepackageonline.com)
About the Author
Hermas Haynes is an Internet marketer and Webmaster.

For more information contact
Carl Bissoto
clickneway@hush.com

This release was published on openPR.