Power Bank Market Expected to Reach $19,404.2 Million By Top Key Players: Samsung Electronics Co., Ltd., Sony Corporation, Anker, Huawei Technologies, Xiaomi Corporation, Intex, Zagg Inc., GP Batteries, Xtrom, and Lenovo Group Ltd.

Power Bank Market: Global Opportunity Analysis and Industry Forecast, 2019 - 2025. The report offers detailed analyses of the top investment pockets, drivers & restraints, market size & estimations, key market segments, and competitive landscape. According to the report, the global power bank market generated $16.34 billion in 2017, and is projected to reach $19.40 billion by 2025, registering a CAGR of 2.03% from 2018 to 2025.

Increased use of digital products equipped with rechargeable batteries, such as smartphones, iPads, notepads, Bluetooth speakers, and headphones drives the growth of the market. In addition, emergence of new technologies in consumer electronics, such as wireless technologies, artificial intelligence, and IoT services coupled with increase in penetration of internet services has fueled the use of gadgets, thereby boosting the market growth. However, emerging trends of wireless charging and improved battery capacity of electronic devices restrain the market growth. On the other hand, use of solar cells and hydrogen cells in power banks and strong distribution network create new opportunities for the industry.

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Among battery types, the lithium ion segment contributed nearly three-fourths of the total market share in 2017 and is likely to retain its lead through 2025. This segment is also expected to grow at the highest CAGR of 2.33% from 2018 to 2025. This is due to the extensive adoption of lithium-ion batteries in laptops and consumer durables due to their high-energy density and prolonged battery life. They are also extremely economical as compared to lithium-polymer. Moreover, the conversion rate of lithium-ion is around 85-90%, which makes it suitable for power banks and other compact electronic devices. The lithium polymer segment is expected to grow at a steady pace during the forecast period.

The 8001mAH to 20000mAH segment captured nearly two-thirds of the market share in 2017 and is expected to maintain its lion's share through the forecast period. The 8,001-20,000 mAH capacity power banks are in trend due to their ability to charge smartphones and tablets multiple times, and to charge portable media devices such as laptops and gamepads. However, the power banks in the capacity range of above 20000mAH are expected to exhibit the fastest CAGR of 2.57% during the study period. This is because these power banks have more than one USB port and higher backup. Moreover, they act as a power house for various electronic devices, charging them simultaneously. Furthermore, various electronic devices requiring high battery capacity can be connected to these power banks. The other power ratings analyzed in the report include up to 3000mAH and 3001mAH to 8000mAH.

The online segment accounted for the highest share of 70% in 2017 and is projected to remain dominant during the forecast period, growing at the fastest CAGR of 2.49%. As online platforms are cost-efficient and provide huge varieties of electronics as required by customers, consumers prefer buying power banks through online portals. The offline segment would witness a steady growth through 2025.

The mid-price range segment ($50 to $75) captured the highest market share of 55% in 2017 and would remain dominant through 2025. Power banks in this segment provide longer battery backup ranging from 15 to 20 hours. In addition, they are uniquely designed and provide edge-to-edge protection to mobile devices. The segment is also expected to grow at the highest CAGR of 2.34% from 2018 to 2025. The premium segment would grow at a steady pace through 2025.

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LAMEA contributed about 45% of the market share in 2017 and is expected to remain dominant throughout 2025. Upsurge in adoption of smartphones in the Middle East has majorly contributed toward the increased adoption of mobile phone accessories products. In addition, rise in technologically savvy youth population who seek for premium and designed products is significantly propelling the demand for mobile accessories. However, Asia-Pacific is expected to register the highest CAGR of 2.90% from 2018 to 2025, owing to upsurge in number of smartphone users and new product launches of tablets.

The key market players analyzed in the report include Samsung Electronics Co., Ltd., Sony Corporation, Anker, Huawei Technologies, Xiaomi Corporation, Intex, Zagg Inc., GP Batteries, Xtrom, and Lenovo Group Ltd. These market players have implemented various strategies including partnerships, collaborations, expansions, joint ventures, and others to gain a strong position in the industry.

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL POWER BANK MARKET SNAPSHOT
FIGURE 03. TOP IMPACTING FACTORS
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. TOP WINNING STRATEGIES, BY YEAR, 20142018*
FIGURE 06. TOP WINNING STRATEGIES, BY YEAR, 20142018*
FIGURE 07. TOP WINNING STRATEGIES, BY COMPANY, 20142018*
FIGURE 08. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 09. LOW-TO-MODERATE THREAT OF NEW ENTRANTS
FIGURE 10. LOW THREAT OF SUBSTITUTES
FIGURE 11. MODERATE INTENSITY OF RIVALRY
FIGURE 12. HIGH-TO-MODERATE BARGAINING POWER OF BUYERS
FIGURE 13. MARKET SHARE ANALYSIS (2017)
FIGURE 14. GLOBAL POWER BANK MARKET SHARE, BY BATTERY TYPE, 20172025 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR LITHIUM-ION, BY COUNTRY, 2017 & 2025 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR LITHIUM-POLYMER, BY COUNTRY, 2017 & 2025 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR UP TO 3,000 MAH, BY COUNTRY, 2017 & 2025 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR 3,001 MAH-8,000 MAH, BY COUNTRY, 2017 & 2025 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR 8,001 MAH-20,000 MAH, BY COUNTRY, 2017 & 2025 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR ABOVE 20,000 MAH, BY COUNTRY, 2017 & 2025 (%)
FIGURE 21. GLOBAL POWER BANK MARKET SHARE, BY DISTRIBUTION CHANNEL, 20172025 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR ONLINE DISTRIBUTION CHANNEL, BY COUNTRY, 2017 & 2025 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR OFFLINE DISTRIBUTION CHANNEL, BY COUNTRY, 2017 & 2025 (%)
FIGURE 24. GLOBAL POWER BANK MARKET SHARE, BY PRICE RANGE, 20172025 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR LOW PRICE RANGE, BY COUNTRY, 2017 & 2025 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR MID-RANGE, BY COUNTRY, 2017 & 2025 (%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF POWER BANK MARKET FOR PREMIUM-RANGE, BY COUNTRY, 2017 & 2025 (%)
FIGURE 28. POWER BANK MARKET, BY REGION, 20172025 (%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF NORTH AMERICA POWER BANK MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 30. U. S. POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 31. CANADA POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 32. MEXICO POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF EUROPE POWER BANK MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 34. UK POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 35. GERMANY POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 36. FRANCE POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 37. REST OF EUROPE POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 38. COMPARATIVE SHARE ANALYSIS OF ASIA-PACIFIC POWER BANK MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 39. CHINA POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 40. JAPAN POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 41. INDIA POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 42. SOUTH KOREA POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 43. REST OF ASIA-PACIFIC POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 44. COMPARATIVE SHARE ANALYSIS OF LAMEA POWER BANK MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 45. LATIN AMERICA POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 46. MIDDLE EAST POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 47. AFRICA POWER BANK MARKET, 20172025 ($MILLION)
FIGURE 48. ANKER INNOVATIONS LTD.: NET SALES, 20152017 ($MILLION)
FIGURE 49. GP BATTERIES: REVENUE, 20142016 ($MILLION)
FIGURE 50. GP BATTERIES: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 51. GP BATTERIES: REVENUE SHARE BY REGION, 2016 (%)
FIGURE 52. HUAWEI TECHNOLOGIES: NET SALES, 20152017 ($MILLION)
FIGURE 53. HUAWEI TECHNOLOGIES: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 54. HUAWEI TECHNOLOGIES: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 55. LENOVO: NET SALES, 20152017 ($MILLION)
FIGURE 56. LENOVO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 57. LENOVO: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 58. ZAGG INC.: NET SALES, 20152017 ($MILLION)
FIGURE 59. ZAGG INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 60. ZAGG INC.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 61. SAMSUNG ELECTRONICS CO. LTD.: NET SALES, 20152017 ($MILLION)
FIGURE 62. SAMSUNG ELECTRONICS CO. LTD.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 63. SAMSUNG ELECTRONICS CO. LTD.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 64. SONY CORPORATION: REVENUE, 20152017 ($MILLION)
FIGURE 65. SONY CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 66. SONY CORPORATION: REVENUE SHARE BY REGION, 2017 (%)

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