Smart Speaker Market Growth Opportunities and forecast 2018 - 2026 | Major Players in Market are Amazon.com, Inc., Apple, Inc., Harman International, Alphabet, Inc., Sonos, Inc., and Xiaomi Inc.

The global smart speaker market is expected to be increasingly competitive as a growing number of players are launching smart speaker technologies that offer end users with varied functionalities, notes Transparency Market Research (TMR). Astute players consider it worthwhile to adopt a mix of smart strategies to gain a competitive edge over their peers in the smart speaker market.

TMR finds that prominent players in the global smart speaker market are focusing on unveiling the ecosystem of smart speakers that can be controlled with simple voice commands and intuitive voice assistant technologies. Numerous leading companies are focusing on developing smart speakers with advanced artificial intelligence (AI) technologies. Several companies are also focusing on mergers and acquisitions to bolster their productivities and consolidate their positions in the global smart speakers market.

Top players operating in the global smart speaker market include Xiaomi Inc., Harman International, Amazon.com, Sonos, Inc., and Apple, Inc.

The global smart speaker market is projected to rise at a robust CAGR of 18.01% from 2018 to 2026 and touch a valuation of US$18,472.1 million by 2026 end.

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Opportunities in Asia Pacific on the global front is anticipated to be one of the most attractive regional markets for smart speakers, and is projected to rise at an impressive CAGR of 19% from 2018 to 2026. The demand for smart speakers is fueled by burgeoning popularity of smart artificial intelligence-based devices, especially among consumers in developing economies.

Among the broad modes of sale in the smart speaker market, online is expected to account for the major share throughout the assessment period. This can be attributed to the preference of several prominent players focusing on online channels for bolstering their product sales. Furthermore, online sales channels offer increasing convenience to consumers.

The global smart speaker market is segmented based on:

Component

Hardware
Processor
Microphone
Connectivity IC
Audio System
Software

Mode of Sale

Online
Offline

Application

Commercial
Personal

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Voice Assistant Type

Amazon Alexa
Google Assistant
Apple Siri
Microsoft Cortana

Geography

North America
The U.S.
Canada
Rest of North America
Europe
France
The U.K
Germany
Rest of Europe
Asia Pacific (APAC)
India
Japan
China
Rest of APAC
Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
South America
Brazil
Rest of South America

Popularity of AI-enabled Speakers underpin Market Expansion

The smart speaker market is driven by the rising demand for AI-enabled speakers across the world, especially among home users. The growth in the market is propelled by the rising demand for customizable speaker devices that can be controlled by simple voice commands and features intuitive features.

The growing popularity of AI-based digital assistants capable of doing myriad tasks through easy voice commands is a notable factor catalyzing the expansion of the smart speaker market. The attractive strides that the demand for smart home devices has made across techno-savvy consumers, especially in developing and developed regions, has been boosting the global smart speaker market.

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The smart speaker market is benefitting immensely from the demand for advanced voice technology and voice-controlled personal assistants gathering steam among consumers in developed markets, most notably in Europe. The integration of advanced technologies by audio manufacturers is also catalyzing the demand for smart speakers. Furthermore, the advent of smart speakers that are compatible with various smart home devices is also propelling the growth of the smart speaker market.

Compatibility Issues and Lack of Standardization Key Challenges for Smart Speaker Manufacturers

However, the market has been facing few bottlenecks from problems that can arise out of compatibility issues of smart speakers with various smartphones, such as privacy issues. Moreover, the lack of standardization in these devices is also crippling the steady expansion of the smart speaker market.

The adoption of Bluetooth connectivity and Wi-Fi connectivity in wireless smart speakers has been positively impacting the demand dynamic. Furthermore, the advent of smart speakers with more smart functionalities that can be controlled by app is expected to favor the evolution of the smart speaker market.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

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