U.S. & India Sports Graphics Market Current & Future trends & top key players, 2017-2023

Graphics are visual images or designs printed on a surface, such as a wall, canvas, screen, paper, and outfits. It is a process of visual communication, consisting of words, images, and ideas to illustrate. It is significantly used in illustration, entertainment, and promotional activities. The sports graphics market refers to printing and designing of sports apparels and accessories such as running vest & shorts, team jersey, caps & hats, polo t-shirts, jogging suits, flags, wrestling mats, and others. The service subsequently contributes in advertising & promotional activities such as promotional merchandises, banners, web designing, and others. Promotional merchandise such as t-shirts, bags, or other articles imprinted with an advertiser's name and logo is an effective way of marketing, as it has positive influences over general public and aids in building brand recognition for a long term.

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Increase in popularity of sports, rise in disposable income, changes in lifestyle, rapid urbanization, and inclination towards fitness & healthy life style drives the sports graphics market. In addition, surge in government initiatives to promote sports and contribution of the private sectors such as clubs and franchisees in organizing numerous tournaments has significantly developed the sports industry and notably offered a lucrative opportunity to its supplementary industries. Moreover, technological advancements have continuously enhanced spectators' involvement, thus significantly influencing fans to adapt "athleisure" fashion trends.

The sports graphics market is segmented based on service, application, and country. Based on service, the market is divided into digital printing, screen printing embroidery, and others. Based on application, the market is classified into promotional products and sports apparel & accessories. By country, the market is analyzed across the U.S. and India.

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The screen printing market in the U.S. generated the maximum revenue in 2016. Screen printing employees a cylindrical screen that rotates from a fixed position to print designs onto the fabric. The demand for screen printing has significantly decreased with course of time. However, development of smart fabrics that has significant demand as sport & fitness wear is projected to foster the growth of the screen printing market in the U.S.

Moreover, the screen printing market in India accounted for the maximum share over digital printing, embroidery, and other services. This is attributable to advantages such as high production speed, high productivity, and availability of rotary screen printing machines in various sizes. These machines enable fast changeover of patterns, including very less design limitation, and are generally lightweight in nature, leading to their high preference over other textile printing machines. These machines are generally cost-effective and mostly used for bulk production of textiles.

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Key Findings of the U.S. & India Sports Graphics Market :
In 2016, screen printing accounted for the maximum market revenue in the U.S. sports graphics market, and is projected to grow at a CAGR of 2.7 % during the forecast period.
Promotional products in the U.S. sports graphics market is expected to grow at the highest CAGR of 3.4%.
Sports apparel & accessories in the U.S. market accounted for around 65% of market share in 2016, and is expected to dominate the market by 2023.
Digital printing segment in India sports graphics market is expected to grow at the highest CAGR of 14.3%.
Sports apparel & accessories in the Indian sports graphics market accounted for around 70% share in 2016, and is expected to dominate the market by 2023.

KEY BENEFITS FOR STAKEHOLDERS
This report provides an in-depth analysis of the U.S. & India sports graphics market to identify the potential investment pockets.
It outlines the current trends and future scenarios to determine the market potential and gain stronger market foothold.
Key drivers, restraints, and opportunities and their detailed impact analysis are elucidated.
Quantitative analysis of the U.S. & India sports graphics industry from 2015 to 2023 is highlighted to recognize the financial competency of the market.
Porter's Five Forces model illustrates the threat of new entrants, threat of substitutes, and strength of the buyers & suppliers.

The key players profiled in this report include Dynamite Graphics, Sports Graphics Inc. and Total Sports Graphics. Other key players (not profiled in this report) operating in this market include Prairie Graphics Sportswear, Arena Sports & Graphics, CMYK Grafix Inc., Signal Graphics, T10sports.com, Graphic Source, Quality Graphics, Inc., Rappahannock Sport & Graphics, and VizCom Sport Graphics.

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