The Toy Shop with a Twist
While ‘Boys’ and ‘Girls’ section signs are going out of fashion thanks to parent pressure group Let Toys Be Toys, colours still send a message to parents and kids alike about which toys are for girls or boys.
It’s not just toys: in children’s books, characters are twice as likely to be male. One study even found that a quarter of kids’ books had no female characters and less than 20% featured a woman with a job.
Frustrated with how hard it was to find non-pink/blue baby presents for friends, Roanna and Chris set up GenNeu, the UK’s first gender neutral toy and book store.
“Several of our friends had babies recently, and when we went to visit them there’d be this sea of pink cards, balloons, and presents if it was a girl or blue for a boy.
“We were shocked just how hard it was to find a present that wasn’t all about little princesses or mini macho men, so we decided to source our own and set up GenNeu” says Co-Founder Roanna.
For their very modern store, ironically the small team found they had to go back to more traditional toys to find neutral colours and packaging, sourcing many of their wooden toys from Germany.
Alongside classics such as wooden pull-along dogs, they stock everything from STEM kits to crochet cuddly dinosaurs, as well as handmade new baby cards that aren’t pink and blue.
Head to the book section and instead of damsels in distress you’ll find modern twists on classic tales, such as How the Library Not the Prince Saved Rapunzel alongside Ninja Red Riding Hood.
While those against a gender neutral approach to parenting claim pink for girls, blue for boys is the way it’s always been, it’s actually a much more recent marketing strategy.
In the Victorian era, babies were dressed in white gowns. At the turn of the twentieth century, blue was often a ‘girls’ colour’ because of its association with the Virgin Mary whilst pink was more boyish as it was a diluted version of red, according to fashion historian Jo B Paoletti.
Even as recently as the late 70s, the pink and blue obsession hadn’t yet appeared. Looking at the 1976 Argos catalogue, primary colours dominate the toy pages: red bikes, yellow typewriters, multi-coloured Lego — no sign of today’s twee pink and purple ‘Lego Friends’ range in the 1970s.
“For us, gender neutral doesn’t mean denying gender exists, it means not reducing gender to a set of stereotypes or a particular colour. It means giving little ones enough of a blank canvas to discover who they are and what they like”, says Chris.
GenNeu was founded in October 2017 and launched in March 2018
It’s the only shop in the the UK dedicated to selling both gender neutral toys and books that break stereotypes.
The store stocks wooden toys, soft toys, books, and homemade cards.
All prices include delivery
GenNeu was awarded the Toy Mark from Let Toys Be Toys this summer
Kemp House, 160 City Road, London, EC1V 2NX
All press enquiries to firstname.lastname@example.org
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release The Toy Shop with a Twist here
News-ID: 1426931 • Views: 419
More Releases for Chris
Chris Skinner joins Exscudo Advisory Board
We are happy to announce that fintech influencer Chris Skinner joined our team as an adviser. Chris will help us with marketing and strategic planning, he will provide a fresh, independent perspective, expertise, conduct an evaluation and make recommendations. He will work closely with management of the project making smart business decisions. Chris will perform an in-depth market analysis and identify the best opportunities for growth. Chris is an independent commentator
Chris Banguis named Wheaton | Bekins Vice President of Sales
INDIANAPOLIS - Wheaton World Wide Moving | Bekins Van Lines recently named Chris Banguis as Vice President of Sales. Banguis will help the van line and its network of 350 agents grow sales and identify new opportunities in both COD and National Account arenas. Banguis has a long and successful history of working in multi-faceted networks requiring a variety of sales and communications approaches and disciplines. Most recently, he spent
Chris Shugart Joins Soffront CRM Marketing Team
Soffront Software Inc., the CRM software pioneer, announced today that Chris Shugart has joined Soffront as the Marketing Manager for Soffront’s popular SMB (Small and Medium Business) CRM reporting directly to Manu Das, CEO and President. Shugart will have oversight of the strategic direction and expansion of Soffront SMB CRM. Soffront SMB CRM has set a new standard in the SMB industry combining lead capturing, lead nurturing with rule-based drip campaign,
YOUNG CEO Chris Cardillo (34) is Proud to Expand
YOUNG CEO Chris Cardillo (34) is Proud to Expand Hiring New Employees, New Territories and Only Uses Windows Made in the U.S. Full Service Window Replacement Company Operating in the states of N.H., MA, CT, RI, NY, NJ, PA, VA, MD, Carolinas and growing! New TV Spot: http://www.youtube.com/watch?v=2FjyuTcFbVQ Facebook: http://www.facebook.com/#!/CastleWindows • Castle Windows operates with an environmentally friendly, green model. They estimate that they have saved over
Chris Lewis Fire & Security launches new website
Chris Lewis Fire & Security have today announced the launch of their new website, chrislewisfs. co.uk, designed in conjunction with Oxford-based web design company, Obergine. The South-East provider of bespoke and integrated fire, security, CCTV and access control systems has spent six months conducting market research, analysing traffic to their old site, and talking to industry experts about the latest trends in the fire and security industry to develop an
Direct Opinions Names Chris Kern Account Manager
Cleveland, Ohio – September 8, 2008- Direct Opinions today announced that Chris Kern has been named Account Manager. Kern will be responsible for selling the services of Direct Opinions to targeted customers and expand vertical markets. The priorities of the account manager are profiling prospects, closing opportunities, and developing customer relationships. Kern brings three years of service industry experience to the Direct Opinions team. Over the past few