Europe Hair Color Market: Permanent and Demi-Permanent Hair Colors Held Nearly 60% Share in 2018

From continued focus on the naturally-derived ingredients to demand for ethical products traversing preference of generations, Europe hair color market continues on an upward spiral. Hair color sales in Europe are envisaged to exceed US$ 500 Mn in 2018. Majority of the hair color market in Europe is concentrated in Germany and the U.K. – collectively these two regions will hold over three-fifth value share in 2018.

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Permanent and demi-permanent hair color are expected to remain top-sellers in the Europe hair color market, collectively estimated to account for nearly 60% share in 2018. According to the European Chemicals Agency (ECHA), permanent hair dyes represent approximately 80% of coloring products in the region. However, exposure to higher amount of chemicals are associated with risks of allergy, and in certain cases with cancer, which in turn have raised concerns among consumers regarding permanent hair colors.

All hair color products are required to comply with regulations on cosmetics, which list coloring ingredients approved for use. Over 100 hair dyes have are permitted for use and regarded as safe by the European Union. Cosmetic manufacturers are needed to ensure that their products have undergone scientific assessments prior to their penetration into the market. Hair color products that are regulated under such norms find greater demand among consumers, thereby favoring growth of the market.

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Marginal Difference Estimated between Revenues of Natural and Chemical-based Hair Color

Natural hair colors have gained prominent palpability in Europe over the past couple of years, with concerns regarding chemical additives in hair care products and their impacts on health increasing among consumers. Natural hair color account for over half over the entire hair color sales in Europe, with revenues expected to exceed US$ 260 Mn in 2018. Gains from chemical-based hair colors in Europe will also be significant, with sales estimated to hold

Growing demand for natural hair colors among European consumers can be attributed to the fact that these products are devoid of ammonia content, which has been associated with significant hair thinning and damage. In addition, occupancy of leading cosmetic manufacturers in Europe has further been favoring development and sales of natural cosmetic products in the region, and hair colors are no exception.

The European Union has banned over 1300 chemicals from being used in cosmetics, which include quaternium-15 and propylparaben, primarily used in various lotions and hair care products. This has further required manufacturers to premarket safety assessments, go through government authorization, and mandatory registration. Such intensive procedures associated with use of chemicals has further shifted focus of manufacturers toward natural cosmetic product development.

Specialty Stores to Hold Significant Share of Europe Hair Color Market

Majority of the revenues in the Europe hair color market are estimated to be accounted by sales in specialty stores. Hair color sales in specialty stores will bring in over US$ 150 Mn in 2018, accounting for over one-third share of the Europe hair color market. Currently every European consumer opts for both offline and online purchases, and these two channels, specialty stores and online channels, continue to complement each other.

Online sales of hair color are expected to hold over two-fifth share of the Europe hair color market, with sales estimated to exceed US$ 100 Mn in 2018. Growth in online sales continue to increase competitive pressures, accentuated by increasing significance of the off-price concepts.

Aforementioned statistics and insights have been extracted from an analytical research study of Fact.MR. The report also offered forecast on the hair color market for the period 2017 to 2022.

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