Gamification Market – Positive Outlook for Industry Opportunities & Trends for Expansion in 2018

The global gamification market is envisaged to gather pace as new and seasoned companies introduce novel products to attract consumers. In a report by Transparency Market Research (TMR), the market is carefully evaluated with high focus on growth factors and market restraints. Bearing the title “Gamification Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2026,” the report also unveils key trends and opportunities to help make progress in the market despite the presence of growth restraints. Several benefits associated with gamification are expected to create a whole lot of demand in the market.

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Gamification helps participants to receive instant feedback develops an improved learning environment and experience. Moreover, it is said to push behavioral changes. It can be used to fulfill various learning needs, help with compliance, generate awareness, and for soft skills, product sales, customer support, and onboarding and induction. All of the factors are projected to lead to a surge in the demand for gamification. Promotion of products and services in different kinds of businesses through gamification could bode well for the market. Gamification is also used as an innovative method which can be adopted to engage employees in order to prevent employee attrition.

With a view to keep users engaged UX designers are making constant efforts to launch new products and services in the global gamification market. In this regard, there could be strong focus on product development as tech-savvy companies make massive investments. However, lack of knowledge about new products could hamper the growth of the market in the coming years. Demand for gamification could slow down as designers fail to churn out unique or appropriate designs. Nonetheless, the market could cope with such hiccups after gaining momentum from rising trends such as BYOD in corporate offices. Substantial amounts of data generated from digital platforms are also foreseen to create demand for gamification in the foreseeable future.

Currently, North America and Europe are prophesied to take the charge of the global gamification market in terms of revenue growth. Factors such as high degree of digitalization and rising awareness about gamification in organizations could support the growth of both the regions during the course of the forecast period. Besides these, presence of leading players in the regional market is expected to prove extremely vital for growth in the near future. Availability of well-developed gamification ecosystem is projected to augur well for North America. High demand for enterprise-based gamification solutions in the U.S. could also help the region to take the lead in the global market.

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Some of the top players of the global gamification market are Bunchball, Gamifier, and BigDoor Inc. The report offers detailed analysis of the competitive landscape and profiles key players based on recent developments, market share, and other factors.

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information. TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

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This release was published on openPR.