Southridge Research Group And Riddick Consumer Strategies Introduce Riddick Consumer Index

Southridge Research Group and Riddick Consumer Strategies today announced the introduction of Riddick Consumer Index, an equal-weighted U.S. equity index. The index is designed to provide balanced market exposure to the all-important consumer, by bringing consumer discretionary spending and consumer staples together. The index touches virtually all aspects of everyday life including where we live and shop, taking into account our choices from apparel to food to recreation. All of these choices in lifestyle are reflected in one useful index. The Riddick Consumer Index is designed to be the most relevant benchmark for consumer investing. “We have chosen to make this an equally-weighted index in order to bring attention to a greater range of consumer decisions and investment opportunities,” said Marc Riddick, CFA, founder and senior analyst of Riddick Consumer Strategies. “There is no lack of coverage of big names such as Proctor and Gamble and Wal-Mart . We believe that the best opportunities may lie elsewhere, and this index provides the best way to measure them,” added Riddick. It is important to note that this is a Consumer Index. It is not a specific retail index. Retail is a major part of the foundation of consumer investing, but it’s not everything. Consumers actually manage to do many things in their lives, and non-retail consumer investing remains a strong source of untapped opportunities. The Riddick Consumer Index may be obtained from :
Southridge Research Group is an independent provider of proprietary equity research for institutional clients.

About Southridge Investment Group (“SIG”)
Southridge Investment Group LLC is a full service registered broker-dealer and investment banking firm. The investment banking practice focuses on the sponsorship needs of small, medium and emerging growth companies as well as the needs of both institutional and individual investors interested in that segment of the market. The firm offers a full range of corporate finance services, including underwritings, M & A, financial advisory, valuations and private placements.

About Southridge LLC
Southridge LLC is a diversified financial holding company offering a wide range of products and services, including Fund Management, Investment Banking, Merchant Banking, Wealth Management and Business Solutions.

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