Kefir Market Detailed Analysis & Focusing on Key Leaders - Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. among others.

Kefir is a fermented drink made from kefir grains and possesses the consistency of drinkable yogurt. Kefir grains are described as combinations of bacteria and yeasts living on a substrate, made up of various dairy components. Kefir is produced by cow, sheep or goat’s milk. Additionally, kefir, being a milk product contains a high amount of calcium, which supports the enhanced body immunity and building of bone density. Furthermore, kefir has a high content of vitamin B12 and K2, biotin, magnesium, enzymes, vitamin, probiotics, and folate.

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Kefir contains large amounts of good bacteria that aid in digestion, accounting for a broader nutrient content as compared to yogurt. This, in turn, makes kefir highly beneficial to the lactose intolerant population, which is another major factor driving the growth of the market

Europe held a dominant position in the market in 2016, accounting for over 45% market share and is expected to maintain its dominance throughout the forecast period. This is majorly due to its wide range of application in several food items such as sauces, dips, and ice-creams. Moreover, kefir is highly preferable for obese and gastric patients, as it improves metabolism and smoothens bowel movement. Further, rising number of gastric patients and growing obese population in the region is contributing to the overall market growth of kefir.

Asia Pacific accounted for below 20% market share due to weak penetration of major manufacturers of kefir operating in the region, in turn, resulting in the low availability of kefir. Furthermore, kefir is positioned as a substitute for dairy products, such as processed cheese, butter, cottage cheese and clarified butter, however, the populace in the region is more inclined towards consumption of such products than kefir. This, in turn, restrains the growth of the market for kefir in the region.

The global kefir market is marked by intense competition from major manufacturers operating in this market. Strategic mergers and acquisitions, product innovations, and joint ventures, among others, are some of the key strategies adopted by these companies to ensure long-term sustenance in the market. Some of the major players operating in the market are Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc. among others.

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