Softgels Dietary Supplements Market Overview: Industry Analysis, Value Share and Key Trends Analysis through 2017-2022 | Key Players are Herbalife International Inc., Glanbia plc., Koninklijke DSM N.V., BASF SE., etc.

Fact.MR’s comprehensive report on the global market for softgel dietary supplements, provides critical insights on the key players and their future market strategies that would define the further course of the market. Fact.MR envisages that mergers and acquisition will remain the most prominent strategy in the Highly Fragmented Global Softgel Dietary Supplements Market, to broaden the scope of their businesses. Fact.MR also foresees a shift in marketing strategies including packaging to labeling, to be in line with the changing consumer preferences—contributing to enhanced sales.

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Tablet formulations, have long dominated the pharmaceutical landscape limited innovations. The trend was reversed with softgel as a popular dosage form among patients. Increasing deviation from raw materials-tasting outer layers to a softer, gelatin-based shell surrounding is a key factor influencing the sales of softgel dietary supplements. Moreover, ease of swallowing and quicker action onset especially among children and older patients are some key factors pushing the demand for softgel dietary supplements. Moreover, in terms of formulations, lipid-based softgel dietary supplements capsule can provide significant benefits pertaining to nutrient bioavailability, further driving formulation options targeting specific patient groups including pediatrics and geriatrics.  Moreover, cost advantages and formulation opportunities associated with manufacturing dietary supplements in the form of softgel, considering unit price along with total development costs will boost sales.

Plant-based Alternative a Growing Fad; Formulation Complexities Could Pose Tough Questions

Vegetarian or plant-based options has caught the attention of many consumers. Growing demand for clean-delivery formats for encapsulation of dietary supplements formulations along with consumers opting for probiotics and botanical extracts is further fueling the non-GMO trend. However, for softgel dietary supplements manufacturers and formulators, it bring along a set of hurdles. Weak vegetable derived shells, porous vegetarian gelatin, and blending limitations into an oil base could restrict the adoption of vegetarian softgel dietary supplements to a sizable extent.

Innovations in Delivery-System Designs Could be marred by Regulation Challenges

Emerging research and development activities in the wake of changing food preferences has evolved the dietary supplements landscape—calling for advanced delivery systems, in the form of chews and gummies, even nasal sprays and inhalers. Stringent regulations restricting the definition of dietary supplements, in any delivery-system including softgel, are likely to inhibit the scope of delivery-system inventions. Moreover, to avoid treading into dicey regulation territory, manufacturers of dietary supplements in soft gel delivery-systems are opting for clean labeling while adhering to supplement laws. Fact.MR envisages that the increasingly growth of softgel dietary supplements will also be coupled with regulations tightening considering product efficacy and safety.

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Key macro factors including enhanced consumer awareness for preventive healthcare and self-directed consumer behavior have boosted the sales of softgel dietary supplements in the recent years. Since, consumers have been looking out for faster medical validation and subsequent medications, in the fragmented and highly competitive market, manufacturers too are looking to position their product on several sales channels to reach their target consumers. Moreover, a paradigm shift towards a stronger brand positioning than focusing on ingredients in softgel dietary supplements, has led to a change in the marketing strategies of manufacturers focused majorly towards premium positioning resulting in product portfolio expansion.

Competitive Landscape – Global Softgel Dietary Supplements Market

Fact.MR’s comprehensive report on the global market for softgel dietary supplements, provides critical insights on the key players and their future market strategies that would define the further course of the market. Fact.MR envisages that mergers and acquisition will remain the most prominent strategy in the highly fragmented global softgel dietary supplements market, to broaden the scope of their businesses. Fact.MR also foresees a shift in marketing strategies including packaging to labeling, to be in line with the changing consumer preferences—contributing to enhanced sales.

Market Definition - Global Softgel Dietary Supplements Market

Available in the form of softgel, tablets and other delivery-systems, dietary supplements like vitamins and minerals, are taking in additional to the normal diet—in high dose and concentration. The dietary supplements could ether be made from plants or be an animal product like fish oil.

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