Homewares Market 2018-2023 Retailer Strategies for Success By ASDA, Marks & Spencer, Matalan, Dunelm, John Lewis, IKEA, B&M, Argos, The Range, Wilko, Tesco, Next, Home Bargains, Amazon, Homebase, B&M, Home Bargains, Wilko, ASDA, Wyevale, Wickes

"The UK Homewares Market 2018 - 2023", report offers a comprehensive insight into the homeswares market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It covers five different homewares sub-sectors and provides forecasts to 2023.

Adverse weather conditions hit homewares sales in the first half of 2018 impacting overall growth. Demand for homewares is expected to increase as housing transactions pick up from 2019. Lighting’s stronger link to the housing market compared to other categories means that it will grow faster than other categories over the next five years. Decorative - which is a very discretionary category - will have the slowest growth of all subcategories as consumers cut back on non-essential spending.

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Scope:
- By 2023 general merchandise will overtake homewares specialists and become the leading channel for homewares with 28.1% of the market.
- Kitchenware is the most shopped for category. Growth in kitchenware is largely driven by the health and wellness trend creating a greater interest in cooking from scratch.
- A fast fashion attitude to homewares among retailers and influencers is leading younger shoppers to purchasing homewares more frequently with 60% of 16-24 year olds and 70% of 25-34 year olds purchasing homewares at least every 7-9 months.

Reasons to buy:
- See which areas your customers deem the most important and understand how you perform in these areas to benchmark performance and identify weak points.
- Gain a better understanding of the challenges facing department stores, including the how the growth of value general merchandisers, and online players such as Amazon pose a threat.
- Understand market drivers and inhibitors, as well as retailer strategies for success.

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Key Players:
• ASDA
• Marks & Spencer
• Matalan
• Dunelm
• John Lewis
• IKEA
• B&M
• Argos
• The Range
• Wilko
• Tesco
• Next
• Home Bargains
• Amazon
• Homebase
• B&M
• Home Bargains
• Wilko
• ASDA
• Tesco
• Wyevale
• Wickes
• Screwfix
• Argos
• Amazon
• Sainsbury's
• Dobbies
• Bunnings
• Wesfarmers
• Notcutts
• Patch

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Table of Content:
THE HOT ISSUES
Market drivers and inhibitors in homewares
Main issues in gardening
Sainsbury’s creating a general merchandise powerhouse
Department stores at risk of becoming irrelevant in homewares
Amazon gaining market share but still has limitations
Value retailers continue their assault in home
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
Overall sector size
Overall sector growth
Category dynamics: textiles
Category dynamics: kitchen & dining
Category dynamics: household
Category dynamics: decorative
Category dynamics: lighting
Online dynamics
Spend per head
WHERE PEOPLE SHOP
Headlines
Channels of distribution
Market shares
Anticipated changes in share
Five year market shares
Comparative metrics
Visited and purchased retailers
Retailer profiles:
B&M
Dunelm
IKEA
John Lewis
The Range
Retailers of note:
Home Bargains
Amazon
ASDA
Marks and Spencer
Matalan
Competitor dynamics
HOW PEOPLE SHOP
Headlines
Who shops and where they are located
What people purchase
Channels used by consumers
Online fulfilment
Frequency of shopping
WHY PEOPLE SHOP
What's important when purchasing
METHODOLOGY
What is included
Market sizing

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