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Automechanika 2010 complementary programme

07-26-2010 10:06 AM CET | Tourism, Cars, Traffic

Press release from: Messe Frankfurt Exhibition GmbH

Automechanika Innovation Award 2010
As in previous years, the Automechanika Innovation Award 2010 will be presented for outstanding new products and innovative solutions. Launched in 1996, the internationally recognised award is given in nine categories: Parts, Systems, Tuning, Accessories, Repair / Diagnostics, Repair / Maintenance, IT & Management and Service Station & Car Wash. A jury of renowned experts evaluates entries in accordance with the criteria of innovativeness, functionality, relevance to the aftermarket, safety, quality and contribution to environmental protection. New this year is a separate category for ‘OE Products & Services’. All winners and the top 4 entries will be on show in a special exhibition in the very busy foyer of Hall 4.1 throughout the fair. The awards will be presented during the official opening ceremony in ‘Saal Europa’ (Hall 4.0) at 10.00 hrs on 14 September 2010.
Automechanika Green Directory
Account is taken of climate protection and sustainability by the Green Directory, a guide for visitors first published in 2008, which offers a complete overview of environmentally compatible and emission-reducing products and services in all product groups. The guide and the ‘green logo’ on the floor of the exhibition halls show visitors the way to all exhibitors taking part in the Green Directory project. Thus, visitors have an aid to better orientation in the form of an all-embracing summary of sustainable solutions at Automechanika. This year, for the first time, there will also be an award for the best applicant. It will be presented during the opening ceremony in ‘Saal Europa’ (Hall 4.0) at 10.00 hrs on 14 September 2010.

Automechanika Aftermarket Forum, E-Mobility Day and
Automechanika Study
With around 50 top international speakers, this year’s Aftermarket Forum begins on the first day of the fair with an official opening ceremony and runs a day longer than in 2008. The focus of this additional day will be on the subject of ‘e-mobility’.
In addition to a study by Prof. Willi Diez on the ‘New Era in Automobile Service’, visitors can look forward to a comprehensive programme of lectures and interesting panel discussions on a variety of subjects including ‘The situation in the sector – in the wake of the financial crisis and car-scrappage scheme’, ‘Options for increasing workshop productivity’, ‘Damage-repair management’, ‘The trade + workshops – competition and chances’, ‘Right-to-repair conference’ (by personal invitation only) and ‘Electric transportation – future perspectives: a new infrastructure and new mobility structures’.
Admission to the Automechanika Aftermarket Forum is free of charge and all contributions will be translated simultaneously into English and German. Venue: Portalhaus, Level Via, Room ‘Frequenz’, and Level 1, Room ‘Transparenz’.
Further information about the programme of lectures can be found at
1st Automechanika Rally
On the occasion of Automechanika 2010, a competition will be held in cooperation with the Association of the Independent Parts Market (Verein Freier Ersatzteilemarkt e.V. – VREI) under the motto, “Off to Frankfurt! 1st Automechanika Rally – the Platform for your vehicle”. The leading international trade fair for the automobile sector calls on all German workshops and automobile-parts dealers to take part with a special car. The competition is open to all owners of a vehicle in one of the following categories: ‘before 1945’, ‘Classic up to 1979’, ‘Youngtimer up to 1989’ or modern cars in the categories ‘Performance’, ‘Appearance’ and ‘Multimedia’.
The impressive cars will drive in procession through Frankfurt Fair and Exhibition Centre to the Agora outdoor area where they will be introduced by presenter Johannes Hübner. All participants are invited to an atmospheric evening event, including overnight accommodation. On the Sunday of the fair, the winners of the individual categories will receive their awards from ex-rally driver Walter Röhl at the Agora area. Information and entries (the deadline is 5 July 2010) at
Messe Frankfurt against Copying
Launched by Messe Frankfurt in 2006, the ‘Messe Frankfurt against Copying’ initiative will also provide information about protecting trademarks and designs during Automechanika 2010. At an information stand in the foyer of Hall 4.1, representatives of national and European authorities, including the Association of the Independent Parts Market (VREI), EGEA (European Garage Equipment Association), FIGIEFA (International Federation of Automotive Aftermarket Distributors) and CLEPA (European Association of Automotive Suppliers) will be available to answer questions. Further tips and information can be found in a special brochure published by Messe Frankfurt. Called ‘Protection against brand and product piracy’, it can be downloaded from
The Automechanika as a recruiting platform
There will be several different job exchanges and portals at Automechanika 2010, which will make the fair an attractive recruiting platform for specialists and managers.
The German Employment Agency (Bundesagentur für Arbeit – BA) will present its Job Exchange with new technology in the foyer of Halle 4.1 (Stand 12). At Automechanika, visitors will be able to download interesting job offers onto their mobile phones via a touch-screen terminal and Bluetooth.
The JobboardING platform gives exhibitors the chance to publish fair-related job offers at During the fair, visitors will be able to see all job offers on a job wall in the Galleria, Level 1 (Stand A41).
Another service is offered by, the world’s first news and careers portal for students, graduates and young professionals. At the stand in ‘Portalhaus’, job hunters and people thinking of changing jobs will be able to obtain advice on applications or benefit from speed coaching.
Networking at Automechanika
The trade-fair business is people business and the Automechanika will do justice to this motto with its own networking platform. At the International Cooperation Forum of Hessen Agentur on 15 September, automotive suppliers will have the chance to conduct discussions about business and technology with international partners. The Forum is aimed at companies from the automobile sector, which are interested in cross-border working relationships within Europe. Companies interested in taking part can register on the internet at until 29 August.
BMWi promotional area for young and innovative companies
The Federal Ministry of Economics and Technology (Bundesministerium für Wirtschaft und Tech¬nologie – BMWi) and the Association of the German Trade Fair Industry (Messeausschuss der Deutschen Wirtschaft e.V. – AUMA) will promote the participation of young, innovative German companies in the Automechanika. The promotional area will be in Hall 9.0 (Stand A82).
As at Automechanika 2008, the ‘ColorTec’ special show by schools of advanced training for spray painting will present the latest developments in the fields of paintwork repairs, accident repairs and damage repairs. This year, the show will be located in a prominent position in the South Foyer of the New Hall 11, Level Via.
Lecture programme on filling up and washing
In Hall 10.0 (Stand C45), the German Filling Station and Commercial Car Wash Association (Bundesverband Tankstellen und Gewerbliche Autowäsche Deutschland e.V. – BTG) will offer Automechanika visitors a programme of lectures on filling up and washing. The lecture will cover subjects such as ‘Petrol out – what to put in?’, ‘Easy and inexpensive – new filling-station management system’, ‘Express wash or personal preliminary wash?’, ‘Car washes in accordance with VDA standard – criteria and procedure for awarding the seal of quality’ and ‘Energy-saving opportunities in electricity distribution’.
Parallel to the programme of lectures, a special show entitled ‘Correct vehicle cleaning and preparation’ will be held in Hall 10.0 (Stand D72).
‘Oldtimer – Youngtimer’ special show
The special show offers lots of information about restoring classic cars. Live demonstrations will spotlight perfect craftsmanship and bring the subject of car restoration to life. Together with expert companies, the special show will present a wide range of services and products for classic cars. The location of the special show in Hall 11.0 (Stand E27) will generate optimum synergies with the bodywork processing and repair product segment in that exhibition hall.
‘yourmove’ special show
The aim of the ‘yourmove’ non-profit training platform is to interest young people in the trade and promote the new occupation of restorer of historical vehicles. At the special show in the South Foyer of Hall 11, visitors will find a restored motorbike with a display of all disciplines involved, including the restoration trade. With the support of Harley Davidson, a complete, driveable motorcycle will have been assembled by the end of the fair – a Harley Davidson as a handmade custom-bike.
Special shows of the associations
The special show of the German Federation of Body and Automotive Engineering (Zentralverband Karosserie- und Fahrzeugtechnik e.V. – ZKF) in Hall 11 covers the fields of repair painting, bodywork repairs and damage management. The special show of the Federation of the German Motor Vehicle Trade (Zentralverband Deutsches Kraftfahrzeuggewerbe – ZDK) – ‘Knowledge, Expertise, Passion’ – will be located in the Galleria, Level 1 (Stand A03). There, experts will be on hand to discuss challenges in the training, workshop and sales fields.
Complete information about Automechanika and the complementary programme can be found on the internet at

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 424 million euros in sales in 2009 and more than 1,660 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at:

Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt a. M.
Telefon +49 69 75 75-0
Telefax +49 69 75 75-64 33

Press officer:
Philipp Ferger
Tel +49 69 75 75 - 6300
Fax +49 69 75 75 - 6337

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