Global Pre-School Games and Toys Market Projected to Discern Stable Expansion During 2017 to 2022| Key companies are Mattel Inc., BANDAI NAMCO Holdings Inc., LEGO A/S, Hasbro Inc., TOMY Company Ltd., SIMBA-DICKIE-GROUP GmbH, Spin Master Ltd., Alpha Group,

Pre-school games and toys not only offer entertainment and amusement but help children improve their coordination, manual skills and even mental agility. Activity games and toys such as musical instruments, puzzles and board games, arts and crafts, play-acting, and construction toys among others are commonly available across the globe. Fact.MR’s new report projects that the global Pre-School Games and Toys Market is set to surge at a health CAGR during the forecast period (2017-2022) and reach a valuation of US$ 11,902.5 Mn. Demand for pre-school games and toys in emerging countries such as China, India and Brazil is gaining significant traction. Meanwhile, sales continue to be steady in mature markets. Additional factors such as growth of online sales and increasing disposable income are playing a significant role in driving the sales of pre-school games and toys across the world.

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Manufacturers of pre-school games and toys are trying to capitalize on the opportunities created by e-commerce, moreover, market players are utilizing online portals to market their products and promote their brand. In addition, manufacturers are coming up innovative toys that are integrated with smart technologies, making them more exciting and attractive. At the same time, greater emphases on enhancing durability and toughness of toys as to endure rough-handling and shocks is resulting into longer product life-cycle. Availability of specialty raw materials are allowing manufacturers to improve their product quality. The aforementioned factors are likely to reflect favourably on the global pre-school games and toys market during the forecast period.

APEJ to Remain a Highly Profitable Market for Pre-School Games and Toys

Demand for pre-school games and toys is picking the Asia Pacific excluding Japan (APEJ). This is primarily owing to factors such as growing middle-class population and a greater spending power of consumers in the region. The pre-school games and toys market in the region is expected to account for a significant share of global sales. In addition, the region’s market is projected to exhibit an above average CAGR during the assessment period.

Construction Toys a Top Selling Product

Global sales of construction toys will remain strong throughout the assessment period. In recent years, demand for construction toys has been relatively high. Sales of construction toys make a significant contribution to the overall revenue of the global market. By the end of 2022, more than US$ 3,000 Mn worth construction toys are expected to be sold worldwide.

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Significant Opportunity in 2-3 Years Age Group

Pre-school games and toys for 2-3 years old kids are exhibiting higher sales and the trend is likely to continue in 2017 and beyond. Global sales of pre-school games and toys for 2-3 years age group currently command for more than one-third revenue share of the market. Demand for pre-school games and toys for upto 4.5 Year age group is also expected to go upwards over 2022.

Preference for Plastic Based Pre-school Games and Toys Will Remain High

Plastic based pre-school games and toys will remain sough-after during the projection period. This is mainly due to their consumer-friendly nature, they are safe and durable. By 2017-end, more than US$ 4,000 Mn worth plastic based pre-school games and toys are expected to be sold globally.

Competition Tracking

Mattel, Inc., BANDAI NAMCO Holdings Inc., LEGO A/S, Hasbro, Inc., TOMY Company, Ltd., SIMBA-DICKIE-GROUP GmbH, Spin Master Ltd., Alpha Group, Ravensburger AG, Playgo Toys Manufacturing Limited are some of the leading companies operating the global pre-school games and toys market.

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