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Mobile Real Estate ID to Provide Mobile Services to Leading Real Estate Companies of the World Firms

CHICAGO – (7/22/10) – Mobile Real Estate ID™ is the latest mobile solutions provider selected by Leading Real Estate Companies of the World® to provide services to its 600 member firms. The alliance is part of the network’s Leading Real Estate Solutions® division, which identifies leading-edge real estate products and services for its member brokers.

Mobile Real Estate ID's unique Mobile platform, Mobile Real Estate ID (MRE ID), allows real estate firms to leverage all the capabilities of today’s advanced Mobile Devices in order to promote their brand, agents, and listings. Through the combination of SMS and Mobile Web, home buyers can access property information, pictures and the agent’s contact information directly on their cell phone via text message. Simultaneously, that buyer’s contact information is captured and sent directly to the listing agent. In addition, home buyers can search the entire MLS via a Mobile Website which is formatted for all Mobile Devices with internet access. Brokers and agents can utilize the portal to create a mobile database for each property listing the firm or agent has.

“Mobile Real Estate ID is an effective combination of traditional point-of-purchase marketing and Mobile technology,” notes LeadingRE Vice President Phil Edwards. “It gives homebuyers instant access to home information, while informing agents when someone has interest in one of their listings in real time.”

“More people are accessing information on their Mobile devices than ever before. Our cutting edge platform was designed to ensure that the real estate brand and all the listing information and content associated with it formats appropriately for all Mobile Devices,” notes Seth Kaplan, president, Mobile Real Estate ID.

For more information on Mobile Real Estate ID, visit
www.MobileRealEstateID.com or contact Seth Kaplan at 914.909.6710. For more information on LeadingRE, visit www.LeadingRE.com.

# # #

About Mobile Real Estate ID
Mobile Real Estate ID™ combines traditional marketing and point of service advertisement with today’s prominent Mobile technology. Our system allows buyers to access property information and pictures in the fastest and most efficient way possible; their Mobile Device. By putting listing information in the palm of the buyer’s hands, it enables them to make quicker, more informed decisions on all listings.

Agents no longer have to rely on buyers calling them. With Mobile Real Estate ID’s™ "Call Capture Technology", agents will be notified in REAL TIME when a potential client is looking at their listing, and can be proactive in contacting that buyer and creating the opportunity for a sale.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of over 600 of the best-known local and regional real estate firms. With nearly 5,000 offices and 150,000 sales associates in the United States and more than 30 countries abroad, LeadingRE affiliates sell $250 billion in home sales, representing nearly one million transactions annually. The network has the #1 market leader in 41 of the top 90 markets in sales volume, transaction sides or both – nearly double that of the closest competitor.

Leading Real Estate Companies of the World®
161 N Clark Street, Ste 1250
Chicago IL 60601
Robin LaSure
312.424.0436
rlasure@LeadingRE.com

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