Global Online Video Platform Market Analysis By Focusing Key Players: YouTube, Brightcove, Kaltura, Ooyala, Comcast Technology Solutions, Digitalsmiths - A TiVo Company, Piksel Inc, Panopto
Online Video Platform (OVP) Market is driven by the rapid growth of online video streaming and increasing consumer demand for content delivery anytime, anywhere, and on multiple devices. The increasing use of mobile phones, BYODs, tablets, PCs, and connected TVs delivering economical video services has augmented the demand for the OVP market.
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Online video platforms provide features, such as video publishing, content management, monetization of online content, and integration with advertisements, which will further progress the market growth. It is a Software-as-a-Service(SaaS) model, which allows content owners to publish, manage, share, protect, store, modify, stream, and monetize online videos.
An increase in the number of users subscribing to the internet and social media attracts the businesses to launch their brand advertisements on such platforms thus capturing a huge audience. Online promotions have replaced traditional promotion campaigns as they save time and money and cover a larger audience. It also gives the marketers an opportunity to modify the advertisements as and when required depending on their target audience. The rise in the demand for live video streaming is a major trend and opportunity for online video platforms market providers.
Free video hosting platforms hinder the market growth. Major players in online video platforms market such as YouTube and Vimeos, which offer free viewership are diverting the smaller content providers away from investments in OVP solutions. Moreover, video managed services are a growing market where the company’s entire digital content is outsourced to an external company, which is a major challenge for online video platform market growth.
Top Key Platers in Online Video Platform Market:
5. Comcast Technology Solutions
6. Digitalsmiths - A TiVo Company
7. Piksel Inc
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North America region has shown a huge potential for growth owing to their established economy, high internet rate, and huge sale of smart devices followed by Europe. APAC is expected to be the fastest growing region during the forecast period owing to an increase in the adoption of electronic media in this region. There is an increase in the adoption of smart devices such as smartphones, personal computers, laptops, tablets, and other electronic devices, which augment the market growth.
Owing to the presence of many players in the online video platforms market, this market is highly fragmented leading to a strong competitive environment. The major players include YouTube, Brightcove, Kaltura, Ooyala, Comcast Technology Solutions, Digitalsmiths - A TiVo Company, Doovle, Piksel Inc, MediaCore, and Panopto
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