openPR Logo
Press release

Romanian dietary supplements market expected to return to growth path between 2010 and 2013

07-12-2010 08:57 AM CET | Health & Medicine

Press release from: PMR Publications



The dietary supplements market in Romania, which developed in previous years by more than 20% year on year, slowed in 2009 to a growth rate of 1%, according to PMR estimates. However, because of positive growth factors, such as changing lifestyles, an expected improvement in the economic situation, a low level of market saturation, an increase of 10% for 2010 is forecast, to a value in excess of €100m, taking into account the main distribution channels – pharmacies and health shops.

Market boosted by changing lifestyles

The changes in the lifestyles of Romanians, with healthier diets and bio (health) products becoming more common, have boosted the dietary supplement market in recent years. However, in 2009, mainly as a result of the economic difficulties which the country experienced after the financial meltdown, the growth of the dietary supplement market slowed significantly, increasing by only 1% in final prices in comparison with the previous year, according to PMR’s latest report: “The dietary supplement market in Romania 2010. Development forecasts for 2010-2013”. This fell considerably short of the expectations of a number of players on the market and of the annual rates of growth of 20-30% registered between 2004 and 2007. In all, sales via the major distribution channels, pharmacies and bio/health food stores, exceeded €90m in 2009. Including sales over the internet and at supermarkets, the total revenues of the industry came to €100m.
Internationally the dietary supplement market is on the rise, and Romania continues to follow this pattern. On average, dietary supplements worth approximately €4.7 are consumed per capita every year in Romania, whereas in countries such as France and Germany, the figure is €20-25. This shows the potential of the dietary supplement market in Romania.
This market in Romania has also been boosted by an increase in the prices of these products over the past three years, according to representatives of dietary supplement vendors in Romania interviewed by PMR Publications.
“The market in question is expected to continue to grow, by 10-16% between 2010 and 2012, and to return to a rate of growth of approximately 30% in 2013, when consumption of dietary supplements is expected to exceed €8 per capita per annum.” forecasts Monika Stefanczyk, PMR’s Head Pharmaceutical Market Analyst and the report’s coordinator.
Consolidation on the market is also expected to continue, as the economic crisis is likely to take its toll of smaller players in 2010. The larger companies are expected to defend their market shares, at least in the short term.

Product variety and healthy sales prompt positive assessments of market situation

According to a survey carried out specifically for the purposes of the report among companies present on the Romanian dietary supplement market, over half of the respondents (57%) were positive about the current situation on the dietary supplement market in Romania, but 18% were negative. One-quarter assessed the situation as neither good nor bad.
The reason most frequently given for positive or very positive opinions of the market situation is the high degree of diversity of these products on the Romanian market (about one-third of responses among those who assess the situation positively). One in five respondents also cite the robust sales of these products, and one in nine – the increase in awareness of dietary supplements among Romanians or the positive reception of dietary supplements among the public (in addition to the fact that they are trendy).

This press release is based on information contained in the latest PMR report entitled “Dietary supplements market in Romania 2010. Development forecasts for 2010-2013”.

PMR ( is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR's key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.

For more information on the report please contact:
Anna Rojek
PMR Marketing Department
ul.Supniewskiego 9
31-527 Kraków
tel. /48/ 12 618 90 00

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Romanian dietary supplements market expected to return to growth path between 2010 and 2013 here

News-ID: 137924 • Views: 672

More Releases from PMR Publications

Russian retail market recovered after the economic slowdown
Retail markets in all Russian Federal Districts increased in 2010 by total $80bn In 2010, Russian retail market recovered after the economic slowdown observed in the previous year and increased by 12.6% to RUB 16.4tr ($541bn). However, the latest PMR report „Retail in Russia 2011 – Regional focus. Market analysis and development forecasts for 2011-2013” shows that particular regional retail markets still reveal differences in their development due to their unique
Construction output in Poland up by 10% in 2011
The forthcoming year 2011 can be a breakthrough year for the construction industry in terms of construction output. Provided that the winter weather conditions are relatively favourable, the 2011 average annual growth rate can be up to 10%, driven by large civil engineering projects and major improvement in the building construction sector. According to a report prepared by research company PMR, which is entitled "Construction sector in Poland, H2 2010 -
Russian construction industry recovers after the downturn
For the first time this decade, in 2009 the construction industry in Russia, which was severely affected by the global economic downturn, shrank in comparison with the preceding year. In the current year, a recovery has begun, prompted by the numerous projects supported or directly funded by the government. In the next few months, growth in the construction industry will be driven by the civil engineering and residential construction subdivisions
Retail market in Russia to grow by almost 10% in 2010
The growth rate of the Russian retail sector dropped severely last year due to worsening economic conditions, weakening purchasing power growth and the depreciating rouble. As a result, the retail market's value increased by only 5% in 2009 after several years of roughly 25% annual growth. Nevertheless, the situation has improved this year, and the retail market is expected to once again reach double-digit growth rates in subsequent years. According to

All 5 Releases

More Releases for Romania

Romania Market Overview 2019-2025: Country Intelligence Key players (Vodafone Ro …
HTF Market Intelligence released a new research report of 42 pages on title 'Romania: Country Intelligence Report' with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) or Latin America and important players such as Vodafone Romania, Telekom Romania, orange Romania, RCS&RDS (Digi), Lycamobile, UPC romania, Nextgen Request a sample report @ Summary Romania: Country Intelligence Report "Romania:
Romania Elevator & Escalator Market (2018-2024)-6Wresearch
Maintenance Service Segment to Contribute Major Share in Romania Elevator and Escalator Market - 6Wresearch Over the past five years, Romania elevator and escalator market registered sluggish growth in terms of number of new installations, predominantly attributed to low investment in the construction projects. Corruption allegations against politicians have adversely affected investors confidence, decline in construction market projects have created negative impact in the growth of elevators and escalators market. However,
Romania: Country Intelligence Report
"Romania: Country Intelligence Report", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Romania today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory
Agrochemicals Market in Romania
ReportsWorldwide has announced the addition of a new report title Romania: Agrochemicals: Market Intelligence (2016-2021) to its growing collection of premium market research reports. The report “Romania: Agrochemicals: Market Intelligence (2016-2021)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2016-2021) has been provided in terms of both, value (000 USD) and volume (000 KG) in the report. A
Stada Romania Deploys MediaSoft CRM
Cakovec Croatia – 10 , April 2017 - After several Stada countries who run with Mediasoft CRM solutions, Stada Romania joins the club of satisfied users. Stada Romania had an very comprehensive tender on which many international Pharma CRM vendors participated but at the end Mediasoft won. The whole implementation started end of 2016 and from 1st of April 2017 Stada Romania started to use Mediasoft CRM by it’s full potential
Chocolate Confectionery in Romania
Chocolate confectionery continued to enjoy the perception of being a luxury product among the majority of Romanian consumers, who were affected by the adverse economic conditions. 2016 showed good economic growth, to continue the good GDP performance started in 2013. Chocolate confectionery posted positive growth rates in both volume and value terms, a reflection of the increased confidence in the economy as well as the recovery of incomes and the